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Détournement ("rerouting" "hijacking") was a 60s subversive strategy invented by leftist Situationists, essentially to rewire an idea or art form, rendering it meaningless, or disrupting its message.This ad is alt-Right culture jamming, hijacking & mocking the message.
Space for a clear message on harassment, personal safety, respect and knowing boundaries has now been polluted and cheapened by this effort. That seems like a deliberate strategy. "Look, we tried. Made a vid," will be the refrain from right-wing men, keen to shed the "issue."
"Look," sleazy old men of the #YoungLiberals will say. "We even got down to 'their level.' The youth are so ungrateful." But are "young people" the "problem?" Would Andrew Laming watch this and change his upskirting ways? A YoungLib staffer refrain from hot icing the furniture?
