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Good morning, we're back for day two of #Clarity2019! I'm live tweeting the sessions again, starting with @MinaMarkham on Full-Featured Art Direction for the Web!

clarityconf.com/session/full-f…
@MinaMarkham “What is art direction?”

Quoting @danmall: "Art direction combines art and design to evoke a cultural and emotional reaction.”

I.e. “Design is the how, Art direction is the why.”

#Clarity2019 #YxQuotes #YxDesign #YxArt
@MinaMarkham @danmall “A design system is, at its foundation, a set of rules.”

Rules that govern how you create products for your specific brand. But note: rules and creativity are not mutually exclusive! Rules _can_ be broken is your use case evoke that.

#Clarity2019
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