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UP election hashtags study:
1. Smaller alliance parties (RLD, ApnaDal etc) hashtag about larger partners (BJP, SP), don't get reciprocated!
2. BJP hashtags more positive-themed, INC most antagonistic
3. Alliance parties prefer talking about Modi, State BJP wants to focus on Yogi
1. Smaller alliance parties (RLD, ApnaDal etc) hashtag about larger partners (BJP, SP), don't get reciprocated!
2. BJP hashtags more positive-themed, INC most antagonistic
3. Alliance parties prefer talking about Modi, State BJP wants to focus on Yogi
We find a high degree of organization among all parties, suggesting active IT cells generating hashtags.
All non-alliance partners attack the BJP.
SP and INC avoid attacking each other, but BSP, AIMIM do attack other non-BJP parties, suggesting potential of eating into votes.
All non-alliance partners attack the BJP.
SP and INC avoid attacking each other, but BSP, AIMIM do attack other non-BJP parties, suggesting potential of eating into votes.
INC has focused its hashtagging mainly on women's issues coalescing around #लड़की_हूँ_लड़_सकती_हूँ
Majority of UP INC politicians (over 80%) who have used this hashtag are male, a rare case of male politicians coalescing around a strategy framed in a female voice.
Majority of UP INC politicians (over 80%) who have used this hashtag are male, a rare case of male politicians coalescing around a strategy framed in a female voice.
