Missed out on @okaybears?
Graphic designer here trying to break down the genius of their branding and how to spot another branding play like this early on π§΅ππ»
Graphic designer here trying to break down the genius of their branding and how to spot another branding play like this early on π§΅ππ»
1/5 Complimentary palette π¨
-They made sure that the color palette they used would compliment the bg and traits. Looks easy on the eyes. You wonβt see any ugly clashing colors here:
-They made sure that the color palette they used would compliment the bg and traits. Looks easy on the eyes. You wonβt see any ugly clashing colors here:
2/5 Consistent branded assets βοΈ
-Branding 101βhave a brand guide and stick to it. Notice how their use of fonts, colors, and logo look consistent all throughout their materials. They even included a blueprint fur trait from the blueprint on their website ππ»
-Branding 101βhave a brand guide and stick to it. Notice how their use of fonts, colors, and logo look consistent all throughout their materials. They even included a blueprint fur trait from the blueprint on their website ππ»
3/5 Storytelling π
-Branding is all about being able to tell your story effectively to your audience to invoke a response. They do this well by world-building through art and consistent messaging. From their communication style, tone, and to their hashtags! #wagbo #weareokay
-Branding is all about being able to tell your story effectively to your audience to invoke a response. They do this well by world-building through art and consistent messaging. From their communication style, tone, and to their hashtags! #wagbo #weareokay
4/5 Memorability π§
-Love that #OkayBearsβ rare traits are unique from other #nft collections. Theyβre bringing something new to the community. No solana viper glasses here! ππ»
-Love that #OkayBearsβ rare traits are unique from other #nft collections. Theyβre bringing something new to the community. No solana viper glasses here! ππ»
5/5 Weβre seeing that branding is becoming more important in the new meta. Youβre buying into an experience and a community when you buy a pfp and good branding is part of that. Shows that a project is putting in the effort.
What else do you think helped them catch hype? π»ππ»
What else do you think helped them catch hype? π»ππ»
β’ β’ β’
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