Jennifer Jeffrey Profile picture
Brand + content strategist. I help companies bring clarity & focus to their messaging. Not to brag or anything, but I know all the words to Baby Shark.

Mar 14, 2019, 6 tweets

This is interesting messaging.

On 2/28, Netflix posted a video w/ this Tweet: "Let's make room for voices to be heard, for stories yet to be told." It was a moving video, feat. Yaltiza Aparicio & Uzo Aduba.

The tagline at the end read: "More room. More stories. More voices."

They say there weren't enough viewers for #OODAT. Maybe that's true.

Maybe more people watch the Ashton Kutcher show that has like 6 seasons so far.

Maybe.

We don't know, because Netflix doesn't release numbers. So we have to take their word for it.

Here's that video from February.

I love the message, but... can we trust it? Do you?

As I posted this, I got an ad for their new show starring... Ben Affleck.

🧐🤨

More room for... straight white guys? Ok, @netflix.

Ahhhh... this. Well. It makes more sense now. But ugh, the dissonance between the heartwarming message and content they are willing to support.

It makes my head hurt.

Sigh. Used the wrong hashtag earlier. Shoulda been #ODAAT.

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