Jennifer Jeffrey Profile picture
Brand + content strategist. I help companies bring clarity & focus to their messaging. Not to brag or anything, but I know all the words to Baby Shark.
Sep 28, 2020 7 tweets 2 min read
I keep seeing mocking statements about how Donald Trump is “broke." Can we chat about that for a sec?

Donald Trump is “broke” because his accountants move money around to eliminate his tax liability; he’s not “broke” like regular dummies who actually pay taxes, AKA you & I. Even without a single trapping of the presidency, he has lots of cash at the ready. He sleeps in luxury hotels and resorts. He has drivers and open access to high-end cars and planes.

He never has to think about where his next meal will come from or whether he’ll be homeless.
Jan 7, 2020 5 tweets 3 min read
Last year I had the opportunity to work with an incredible team behind the cybersecurity program at @MerrittCollege in Oakland.

Their new site launched this week, and I’m really proud of it: merrittsecurity.com @MerrittCollege The program was started a couple of years ago by a group of Bay Area cybersecurity leaders (part of CISE) who got together and developed a cutting-edge 2-year program specifically to make the field more accessible.

Because most cybersecurity programs are prohibitively expensive.
Jul 22, 2019 4 tweets 1 min read
Oh, the sadness and horror you feel when a woman you respected starts tweeting about how A* Fr*nk*n would have been a great president, and how the allegations against him were false.

So many women still minimize sexual violence. The senator was not crucified. He has a very good life. He is liked.

He acted inappropriately, and he resigned, as he should have.

I would not have wanted him as my president, not for a single minute.
Jul 13, 2019 4 tweets 1 min read
People like Mike Pence and the entirety of the white evangelical church are saying: “Racism & cruelty ARE OK WITH US,” and people are still out here saying “But...that’s not Christian!”

Yes. Yes it is. Have you read a Bible? God’s fav move is smiting whole communities, hello. There is nothing inherently moral or compassionate or just about being a Christian.

Faith in a supernatural being does not make one more likely to treat others with humanity or grace.

In fact, as history has shown over and over, it’s often the opposite.
Apr 2, 2019 10 tweets 3 min read
This YouTube story is WILD, and confirms a bunch of anecdotal stories over the years about the company’s reckless push for views at all costs.

"Multiple executive decisions...prioritized the site's growth ahead of cracking down on harmful content."

businessinsider.com/youtubes-bad-v… Whenever things like this happen, I meander to a company’s “Values” page to read what they claim to value vs. what they actually prioritize.

Wanna come along? They've had MANY YEARS and MILLIONS OF DOLLARS to work on this. Let's take a peek. Image
Mar 14, 2019 6 tweets 2 min read
This is interesting messaging.

On 2/28, Netflix posted a video w/ this Tweet: "Let's make room for voices to be heard, for stories yet to be told." It was a moving video, feat. Yaltiza Aparicio & Uzo Aduba.

The tagline at the end read: "More room. More stories. More voices." They say there weren't enough viewers for #OODAT. Maybe that's true.

Maybe more people watch the Ashton Kutcher show that has like 6 seasons so far.

Maybe.

We don't know, because Netflix doesn't release numbers. So we have to take their word for it.
Nov 9, 2018 4 tweets 2 min read
This *amazing* piece sucked away HOURS of my morning, as I had no idea this empire-builder/Exhibit A White Woman existed, and have been 🤔🧐😵 at EVERY LINE.

Like this gem: "There are dark implications in making everything a matter of personal responsibility."

INDEED. ⚡️ Also cannot deny the thrilling, irresistible pull of "You, and only you, are ultimately responsible" even as I intellectually understand how wrong & broken that thinking is! AND YET.

I want to define my reality, BY WHICH I MEAN make things wonderful & perfect all by myself.
Nov 7, 2018 14 tweets 3 min read
One thing I keep seeing, in the discussion about white women voting for racist/misogynist white men, is some version of “they don’t understand that the patriarchy will come for them too."

I want to unpack that for a minute, because I don’t think that’s it. The reason is directly connected to conservative Christian teachings, and the evangelical leanings of so many of these (52/59%, etc.) white women voters.

(For a treasure trove of insight on this subject, please follow @C_Stroop. Many threads there worth investigating)
Jul 31, 2018 15 tweets 7 min read
Had a wonderful time at @dcontentconf last week. Didn’t Tweet much b/c internet issues, so now I get to catch up. [THREAD]

Hadn’t been to Vancouver B.C. in a while, and instantly caught the PNW vibe. 🌲 & 🌊 everywhere. That blue-green color palette is sooo easy on the eyes. ImageImage One neat thing about @dcontentconf is that it feels intimate – there are no separate tracks, just one theater where everyone hears the same talk at the same time.

(I love conferences w/ sep. tracks too, but the opposite also has its advantages.)

#dcc18
Apr 13, 2018 11 tweets 2 min read
Literally no one needs my opinion on the Sally Kohn debacle, but I just saw her on #AM2DM & I am IRATE.

She started with what sounded like a “woke” statement about how white writers need to be more careful in how they quote people of color, esp. women of color. Good. And then. THEN.

She went on to completely undo any goodwill she *might* have fostered by diverting the topic away from how BADLY she behaved into how it was… an attack on journalism?

What? Whaaaat?
Mar 23, 2018 15 tweets 3 min read
Been grappling with the fact that Mark Anthony Conditt, the Austin bomber, was homeschooled.

Homeschooling didn’t cause this. Nope.

But I’ve thought a lot lately about what the act of homeschooling says about a family, and the role it plays in shaping someone’s world view. A New York Times article said Conditt was raised in a “devout Christian family.”

I was too. I and my siblings were homeschooled through high school.

Every morning, we chanted the Pledge of Allegiance to the United States and then to the Christian flag, and began our work.
Aug 12, 2017 7 tweets 1 min read
Seeing lots of: "You cowards with your stupid tiki torches can't even get laid" and sure, cowardice is absolutely at play here

YES, AND The fact that you're seeing mostly white DUDES is, like, part of the program? White supremacy/patriarchy offers a deal for women, namely:
Jun 29, 2017 7 tweets 1 min read
His tweets are vile, but I for one prefer an evil leader who announces his cruel, sadistic, and vengeful intentions outright. No, really. Most evil is smooth and benign on the surface (a la Pence). There is a faux-respectability that masks the truth. See also: the entire GOP.
Jun 7, 2017 4 tweets 1 min read
While the world burns, a white woman whining on FB about how friends should go back to posting about "food & yoga" is... next-level. Image This post seems like an easy way to advertise that you have no black or brown friends, no elderly people or schoolchildren in your life