Thread by @zic_toti

How Relatable Are You?

And by 'you', I mean your product. Often, business owners are faced with this major road block and they don't usually realise it's a problem to them.

The reason why people spend all their mobile data on comedy skits on instagram is that they want to

See something they can relate to.

For your product to appeal to your target audience,

you have to make sure that the image or picture you're trying to paint in your marketing contents is something they can relate to.

For example, in a certain NYSC camp there were loads of

restaurants with different names & all private owned.

But here's something. One particular restaurant had a higher number of customers despite being in the same spot with other restaurants.

And they all sold same food with almost similar taste. But why is this restaurant

selling more than others?

I'll tell you...

Their secret isn't service or quality of food. Their secret was in the name of the restaurant.

Other restaurants called theirs;
*Mama Nkechi's Kitchen
* Good food kitchen
...blah blah blah

But this restaurant called theirs

CORPER'S KITCHEN

Just this name alone gave them an upper hand. There was no extra endorsement by NYSC. Just the name.

The fact is, every corper that sees that sign "CORPER'S KITCHEN" would feel that that restaurant was specifically made for him/her.

The name was very RELATABLE

If you're a business owner, make sure your audience can relate to what you tell them.

If you sell female stuffs, show them more of females in your ad. If it's a male audience, do same.

Gone are the days of putting a nude girl in an ad for men's boxer🙄.

Make sure you're relatable.

Online course creators always say "I was once like you". This line in their ad creates a kind of trust and shows they can relate to your pain.

Do same for your business

That's it for today. Have an awesome WEEK.

DM is open