Failure kills confidence!

And without confidence you won't have the enthusiasm to chase and achieve your goals.

Here are 3 ways I deal with my failures: 1. Deal with it: People will usually tell you to "brush it off and pretend as though it never happened"

But you and I know it's impossible. We are humans and we are driven by passion.

When something harms that passion, it's hard to let it slide.

That's why I don't do that.

My freebie marketers are gonna get mad at me for this but I don't care anyways.

Listen...

Instead of giving your prospects mediocre content for free...in the name of lead generation

Why not offer some of your best content for a fee but make it affordable?

Here's what I mean: Let's say you're a plumber and you're selling a premium course on...

How to fix ALL plumbing issues at home without spending a dime on hiring a plumber or being an expert.

Now, the usual advice is to create a free report on stuff like "tools needed for plumbing work" or

Ben Settle makes millions of dollars yearly sending daily emails

Agora financial makes hundreds of millions doing the same thing

I’ve had people sign up for products that weren't even created yet, through daily emails

Here's a workable system to help you create daily emails: 1. Have a writing routine:

Without a routine, you’d find it hard to stick to your plan.

So the best thing is to create a time in your day when you can sit and craft these emails.

Usually, the best time to do this is in the morning right after your meditation or devotion.

At

Everyday I come across a minimum of 5-10 fresh idea.

99.9% already reek of failure.

And no, lack of capital is not the problem

These ideas just SUCK.

Here are 5 ways to evaluate a biz idea so you don't end up chasing a shadow: 1. Who is it for: before getting excited about your new idea...

Ask yourself "who will this product serve?"

If the first thought that comes to your mind is "every body", you might as well shove the idea up your ***

No product is for every body.

So the first thing you need

Don't be a selfish marketer/business owner.

The person you're trying to sell to probably hasn't slept in days

Her boyfriend broke up with her on Valentine's morning

She's on her third diet plan and fifth slimming tea — with no results.

Heck, she's even scared of meeting new people and hasn't left the house in days.

Forget about your product for a second and show empathy.

Show her that you get her...

You understand her struggles

And you know how to help her

Show her how you helped your cousin lose 15kg in 90 days...

How your cousin is enjoying

This is a photo of man shopping in a local Yakutsk market in Russia

Yakutsk is considered the world coldest place and temperature can go all the way down to -64°C (minus)

The average refrigerator highest freezing point is -30°C.

Meaning people in Yakutsk use your regular... refrigerator to defrost their food😂

In fact, it's said that people in Yakutsk leave their food outside the window for weeks

And when they return, it's still as fresh as new

Another amazing fact about Yakutsk is that you don’t switch off your car's engine—even when it's packed

There are loads of copywriting rules, hacks and tricks out here...

But one rule reigns supreme.

"Write As You Talk!!!"

I really don't know why but I feel a lot of people don't know what this means...

But I'll explain.

You see...

When you're having a conversation with your Best friend, the words and tone of voice comes naturally

And it sounds as smooth as butter.

(Nobody sounds like a lawyer—defending a murder convict—when talking to a friend)

And that's how you should write.

But there's another side to this...

You know,

The way you chat with

It shocked you...didn’t it?

Yesterday the entire social media world (except Twitter and Telegram) froze for more than 4-hours and it felt like rapture.

Everyone was on their toes...

Influencers lost their jobs for those few hours...

Businesses were in panic mode...

In fact, Uncle Mark lost about 7billion dollars within those few hours

From my end, I wasn’t worried at all because I have a growing list...but on the flip side, I'm amazed at the power one man wields.

Imagine if mark decides to shut down his platforms and go on a year-long exile?

Robert said…

‘‘Enter the conversation already taking place in the customer’s mind’’.

Your audience has beliefs. They have nuances that they hold on to.

There's no point trying to create new ones where they don't exist.

All you go to do is tap into the existing ones and drill the hell out of it.

Sometime ago, i was writing a copy project for domestically abused women...

All i had to do is read blog post, read book summaries, read forum comments etc...

And i discovered a lot of things that normally seemed unusual.

I discovered their common👇🏿

Did you know that Apple started as a side hustle?

Here's a thread of 3 multimillion dollar companies that started as side hustles…

👇🏿 1. Apple

Steve Jobs was working the nightshift in Atari while Steve Wozniak was working as an engineer at HP.

In their spare time, the buddies would work on building computers in a car garage. This later gave birth to what we call Apple I.

When it comes to the issue of selling...

Humans are not as difficult as we make them look.

Yeah they aren't.

You just have to discover what they want.

How?

First, you need to understand that we are all want same thing...

Black, white, mixed etc.. we all want the same👇🏿 Things.

And to discover what people want, ask yourself one question:

"What do I want?"

More money...

Good life...

Healthy relationship...

Freedom...

Respect... etc.

If you want these things, then it means that someone in kafanchan or Netherlands or Russia, also wants same

How To Buy Money For Free In Nigeria 2021

(From Broke to Abundance In 6 Simple Steps)

A thread... 1.  Reset your mindset

It doesn't matter how many books you read or courses you buy, the first step to financial freedom is knowing you deserve to be rich.

You’re Nigerian not an outcast.

Believe that you deserve better.

I remember when I was so desperate to make my own money.

The first idea that came to mind was to sell wristwatches in corporate offices.

I waka ehh, my shoe almost bent to the left plus I had to deal with disgusting human beings everyday.

The business died within 14 days, then I moved on to designing bespoke men's ties

But...

There was an 800 pound gorilla(big competitor) in the environment already.

The business didn't take flight even though I had invested my savings.

Meanwhile, I had no idea that one could actually sit in his home and churn out

Have you ever heard of the "Preemptive Strike?"

It's a Copywriting/Selling hack used in knocking out prospect's objections even before they arise

I first discovered it from Brian Tracy and here's how it works...

Let's say you're hired to write a sales letter for the popular 👇🏿 P90X Weightloss program...

And youre asked to present this revolutionary product to the public in such away they'll accept it with open arms

Now, you already know they are going to have a gazillion objections about this new product.

So instead of waiting for them to ask this👇🏿

Two Golden Rules Of Free Bonuses

==

It's no news that one of the best ways to sweeten a product offer is to add free bonuses.

But...

What you don't know is that the wrong bonus can ruin an already beautiful offer.

If you're going to add free bonuses to you offer, you must do it the right way by obeying these two rules

#1: They must be valuable.

We know it's free but it has to be valuable enough that you can still sell it for money.

#2: They must be helpful and related to the main product

How?

If you're going to add a free bonus to your offer,

Book Thread y'all!!

Shall we?

Leggo 🔥

On Success Mindset:

Think and Grow Rich by Napoleon Hills

amazon.com/Think-Grow-Ric… The Alchemist by Paulo Coelho

amazon.com/Alchemist-Paul…

Three Reasons Why Your Sales Are Suffering & How To Fix It Now

===

Okay, no time for intro. Let's dive in immediately

Reason 1: You're Selling In The Wrong Place

Have you ever seen a private jet ad on Sun Newspapers or a Rolls Royce ad on Instagram?

Definitely not!

Why? Because they know their target audience don't spend time scrolling through Instagram and Twitter.

You'll only find their ads on publications like Robb Report. Because that's what the affluent read.

Now moving over to you...

Do you know where your audience spend most of their👇🏿

How To Craft God-level Copy Headlines In 3 Minutes...without Looking At Swipe Files or Writing 20 Extra Headlines

==

If you dread the idea of writing a dozen headline before picking one, then the RTO headline is exactly what you need.

I discovered it about 2 years ago, from the Kopywritingkourse.com

It takes about 5 seconds and has proven to work time after time.

That said, let's dive in...

RTO stands for Result, Time and Objection.

R is the result your prospects longs for

T is the time required to get the result

O stands for the objection👇🏿

How to Sell Regular "Me-too" Products At Premium Prices And Still Snatch Customers Away From Your Competitors...Without Hiring Influencers

==

If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different

It's 👇🏿 survival of the cheapest price

...and what do you get from that?

Slimmer profit margins.

If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.

You have to take the game up a bit, by...

Creating offers that scare👇🏿

5 Obvious (but regularly ignored) Questions to Answer In your Copy Research

==

Everyone keeps talking about research!

But what they've failed to show you is what you should be looking out for when you open browser to do your research.

In this short thread, I'll show you five important questions you must answer during your research.

Q1: Who is my customer?

A lot of business people assume they know their customers but most of the time, they are talking crap.

You need to know their age, nationality, gender, personal beliefs,

Random Twitter "Email"😊

Subject: Steve, the higher animal

Holla Steve

About 16hrs ago, I read something quite shocking...

And it's not about the dip in crypto market or the price of dollars

It's actually about a bird.

Yeah...the flying animal.

Did you know that doves(the white pigeon) usually have only one mate through out their entire life?

Like... they don't mate with other birds even when they lose their partners.

Now, what's even more shocking is that we humans (ironically higher animals) find it difficult to focus on one👇🏿