The parfum company @Dior has just released "Sauvage" with a Native dancer and Native music in a video ad - Johnny Depp is the voiceover.
I hesitate to call a person out for working for a living, but using Sauvage (French for Savage) is very problematic.
Thoughts #NativeTwitter?
@Dior So according to @Dior's press notes, as reported in the Salt Lake Tribune, they worked with several Native folks – including Americans for Indian Opportunity “in order to respect indigenous cultures, values and heritage,”
@Dior Johnny Depp is trending - I am hardly surprised ..
@Dior I have watched the #Sauvage video by @Dior go from several thousand to 600K+ in a matter of hours ...
@Dior Ok Twitter.
For the record ... this is not just cultural appropriation
This is exploitation ... Johnny Depp could have said no.
Native performers struggle to make ends meet.
If social media history is an indication - this will soon turn to demonize the Native people involved.
@Dior Sigh, @Dior could have called it many things ... Native people would have rolled their eyes, subjected once again to corporate financial dominance over culture.
But they pulled out all the stops.
In the end, Native people will be hurt.
@Dior will likely sell millions worth.
@Dior Here is a story I wrote from 2015 about this ...
Johnny Depp’s in @Dior’s “#Sauvage” TV Ad with Hawk, Buffalo and Coyote
newsmaven.io/indiancountryt…
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