Thread by @shiyankoh

Always a delight to speak with ⁦@xenditco⁩ ‘s Moses and Tessa #scaling #TIAconference #SEA #tech

@xenditco 1/ When do you start scaling? When you have Product Market Fit. What does PM Fit "feel" like? Imagine someone took 2 fingers, stuck them in your nostrils, and yanked hard, upwards. That's demand pull! HT @zealoustiger for this pic

2/ On the topic of scaling, we discussed life pre-scaling (optimize your company activities around experimentation pace) and post-scaling (optimize your company around the ability to grow).

3/ While searching for PM Fit, @xenditco had two teams run competing product ideas, and see which grew faster for 1 mth. Winning product got all the resources. They still do a version of this today, with experimental teams given 3 mths to demonstrate sustained growth and PM Fit.

4/ Once you find PM Fit, then you start figuring out to scale the thing that's working. Scaling requires building capability along 3 dimensions: People, Product and Process

5/People - How do you help existing team members scale themselves? How do you hire more experienced people to take on the increased scope of biz? How do you organize your teams to ensure that decision-making doesn't slow down? How do you let go of people who aren't scaling?

6/Product - You had some hacky code, and now everything is breaking; how do you refactor your existing product while shipping new features, and build product-adjacent capabilities (marketing, customer success)

7/Process - How can you build comms and decision-making infrastructure that scales with the org, and helps employees execute in the absence of explicit direction?

8/ The answers for the above will be different for every company, but the most important framing is that you're building growth capability, the ability to do the things you know are working faster. Knowing WHAT to optimize for is half the battle!