Rachael (rah-shell) Jay ⚡ Profile picture
🇯🇲🇹🇹🇺🇸 Meteorologist, science communicator, STEM advocate and content creator AMS CBM #808 @psumeteo proud

Jan 14, 2020, 6 tweets

. @HellerWeather discussing meteorology marketing. We are producers, creators, forecasters, presenters, graphic artists and more as broadcaster

#AMS2020 #AMS100

When we're not on air or tracking storms, we're not essential. That should scare you.

Uploading the 6pm weather hit is old before you put it on digital

#AMS2020 #AMS100

What else can you bring?

What happens when the forecast isn't changing and they say "we dont need you tonight".

#AMS2020 #AMS100

Dont give a bunch of numbers - give impacts

#AMS2020 #AMS100

What does the viewer want to know and need to know right now?

What's the most effective way to deliver that message on each platform? It should be different each

#AMS2020 #AMS100

Sit down and look at the content you're producing.

Is it being done in the most efficient way? Consider this breakdown or come up with your own

#AMS2020 #AMS100 @HellerWeather @AMSBroadcastCon

Share this Scrolly Tale with your friends.

A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.

Keep scrolling