.@UltraTuneAust has launched its latest #unexpectedsituations TV ad. Nothing unexpected here, just the usual sexism and sexual objectification. #UltraTune collectiveshout.org/reasons_to_boy…
@UltraTuneAust In 2014 @UltraTuneAust produced BDSM themed ads with the slogan "we're into rubber now." These ads are virtually indistinguishable from 1970's era sexism in advertising, exploiting women's bodies to sell tyres. collectiveshout.org/ultra_tune_out… #unexpectedsituations #UltraTune
@UltraTuneAust "Do you come with the car?"
@UltraTuneAust believes men to be so daft that they'll buy products and services based on their proximity to young, sexually objectified women.
These sexist tropes are so archaic they were parodied by the Simpsons **28 years ago.**
In 2016 @Ad_Standards found @UltraTuneAust breached the industry code of conduct by depicting women as unintelligent in a “stereotypically helpless female situation.” The depiction amounted to “vilification of women.” collectiveshout.org/reasons_to_boy…
#expectedsituations #sexist #ultratune
.@UltraTuneAust has hired well known perpetrators of rape and domestic violence to play the role of “rescuer” to “helpless” women.
#UltraTune CEO Sean Buckley said he had “forgiven” Sheen for the 2 decades of violence against women.
Sheen’s history >> collectiveshout.org/charlie_sheen_…
When questioned by 3AW's Neil Mitchell about the appropriateness of hiring Tyson - a convicted rapist - to be the face of #UltraTune, Buckley said the company had "forgiven" Tyson for the "transgression."
3aw.com.au/convicted-rapi…
In September 2019 #UltraTune was ordered to pay $2 million in penalties and publish a corrective notice for breaching the franchising code of conduct.
The breach relates to providing insufficient info to franchisees about the cost of tv advertising.
collectiveshout.org/reasons_to_boy…
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.