THREAD: More on what we can learn from #sciencecommunication and #vaccines & how to communicate about the #nCoV2019 #coronavirus #coronavirusoutbreak.
"The strongest pattern was that participants who displayed more conspiratorial beliefs held more antivaccination attitudes." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"The next most consistent relationship was with reactance: the more people reported resisting influence and incursions on their freedom, the more they held antivaccination attitudes." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"Stronger antivaccination attitudes were also found among those who experience relatively high levels of disgust about blood and injections..." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"antivaccination attitudes were stronger the more participants endorsed an individualistic/hierarchical worldview" psycnet.apa.org/record/2018-03… #coronavirus #coronavirusoutbreak
"It is notable that these psychological predictors accounted for more variance than demographic factors" psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
More conservative political views also a predictor of being anti-vaccine. NOT a predictor of being anti-vaccine? Education. psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"the goal of science communication is to align with people’s underlying fears, ideologies & identities, thus reducing people’s motivation to reject the science." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"If the motivation to reject the science is reduced, then people should become more willing to embrace the evidence on its merits." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"For most people, official health messages asserting a scientific consensus about vaccination are reassuring and imply an underlying reality (the “consensus implies correctness” heuristic)." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"for those who have a conspiratorial worldview... official pronouncements that imply a lack of dissent or that the “science is in”—can be inverted to be proof of a conspiracy." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"it is counterproductive to try to reduce people’s conspiratorial thinking (and there is no evidence that this is feasible)." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
"work with people’s underlying worldviews: to acknowledge the possibility of conspiracies, but to show how vested interests can conspire to obscure the benefits of vaccination and to exaggerate the dangers." psycnet.apa.org/record/2018-03… #nCoV2019 #coronavirus #coronavirusoutbreak
In summary
- conspiracy theorists
- people who fear restrictions on personal freedom
- who think individuals NOT gov't or society should make decisions
- who think power hierarchies are normal
...are more likely to be anti-vaccination. #nCoV2019 #coronavirus #coronavirusoutbreak
How do we align with fears/ideologies/identities of people who fear restrictions on personal freedom, want to feel like they're in control, and think it's OK and normal for some people to have power over others? #nCoV2019 #coronavirus #coronavirusoutbreak
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