1/ Copywriting is one of the last strongholds of opinions in a data-informed world.
If you wanted to optimize your website copy - take what's there and make it better - there's really no good way to go about it. Because you don't have any data on this stuff.
2/ Does the headline make people want to keep on reading?
Are the arguments you're making even stuff that people care about?
Do they understand what you're trying to say?
After reading everything, what remains unclear?
Do you have data on this? You don't.
3/ Google Analytics can't tell you anything about the copy. Heat maps don't show you anything about the copy. User testing is not designed for this.
So in most cases, you're left with opinions - "I think this is good!" or "this sucks".
4/ Considering how important copywriting is for marketing and conversion optimization, it's pretty crazy.
It's insane there's no data available that will tell you which parts of your copy suck, which messages don't resonate with the audience, or which parts really hit it home.
5/ Well, that is until now. You're gonna get this data soon.
@copytesting is coming out of beta, and we're launching it to the public May 5th. Next week!
#copywriting
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