Discover and read the best of Twitter Threads about #copywriting

Most recents (5)

I am not a great writer. But I am okay. I was not a great scientist. But I was okay. Yet since leaving school, I’ve done science and/or writing for over 16 years! Here’s the terrifyingly small amount of wisdom I have to share.
#academicchatter #sciencewriting #copywriting
Read 11 tweets
«Because, true Advertising is only “Salesmanship-on-paper” after all.»

Written in 1905 by John E. Kennedy.

There's your little bit of #copywriting history. Now you know.

Everything there is to be said about advertising was already said almost a century ago.

Study your craft.
«This is why so many Advertising Campaigns fail.
Because, the Good Folks who spend their money for Space have no definite idea of what should occupy it.»

I repeat… more than a century ago.

Nothing has changed in advertising. Only the tools.

Not the mindset.

Exploit this.
«And, great are the Advertising Writers’ temptations to use “Attractive” copy at the expense of Convincing copy.

Because, great is the temptation to be considered “smart,” “bright,” “catchy,” “Literary,” “artistic,” “dignified,” “High-grade,” etc.»

This is gold.
Read 8 tweets
👉 How to increase your sales from 1 customer.

What is a #salesfunnel and why should I be a #funnelhacker?

Funnels, simply put, are web pages that are designed specifically to sell your product or service.

Check my great little graphic here to see the typical process.
We use services like #Clickfunnels, #Instapages or #Wordpress to build sites like this.

They are proven to work online over and over because generally 99% of businesses online that have a website, haven't optimized it for actually selling their products.
About us, contact and blog pages are all apart of a business and shouldn't be dismissed at all however sales pages are a necessity because:
1. People's attention is limited.
2. People are stupid and they need to be pointing in the right direction.
3. Upsells.
Read 6 tweets
Are you an online course creator who fears publishing courses because will download the info and ask for a refund?

Here are a few solutions:
*Clarify your course features and benefits
*Raise your rates
*Extend your money back guarantee

#contentmarketing #onlinecourses
Why do you need to clarify your online course features and benefits to reduce refunds?

Create a barrier to entry via #copywriting

How?
Be clear about who your course is for
Be clear about who your course is not for
Why does raising your rates reduce the number of online course refunds?

At premium price points, the psychology of the buyer changes from impulse tire-kicker to Investor.

When your price feels like an investment, you'll attract a results driven consumer.

Raise your rates
Read 4 tweets
A tiny thread, celebrating how great #design solves problems.
#Nudge
The great thing about a design #Nudge for anyone trying to think more creatively is that you can see the problem/solution plain as day...
From people wasting water,
#Nudge
Read 28 tweets

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