Got hold of some data on #TheLastDance and it's absolutely mindblowing how the series was consumed. As a start, the series was @espn's most watched documentary series EVER.! The @Jumpman23 of ESPN series.
The series, which debuted in April, averaged 5.6 million viewers throughout its run. The series was also a hit on social media. It was the trending topic on Twitter for five straight Sundays, according to ESPN.
According to an ESPN release, Episode One of #TheLastDance averaged 6.3m viewers, while Episode Two averaged 5.8m viewers across ESPN and ESPN2. ESPN aired an uncensored version, while ESPN2 removed the rough language for a younger audience.
#TheLastDance smashed the record for the largest audience for a premiere in the “30 for 30” series, surpassing the 2012 film You Don’t Know Bo (3.6m). It also out-performed O.J.: Made in America, which premiered on sister channel ABC in June 2016 to approximately 3.4m viewers.
$0.. That's the amount Michael Jordan will earn from #TheLastDance. He’s donating his entire share of the proceeds, which should reach at least $3 million to $4 million, to charitable causes
I thought it would be cool to know how much Jordan earned during the 1997-98 season. That is the season #TheLastDance was based kn. Jordan repoetedly earned $33.14 million, which remains without precedent after adjusting for inflation.
Despite the successful collaboration that took smash hit NBA documentary #TheLastDance to @netflix is unlikely to be repeated, according to Libby Geist, vice president and executive producer for @espn films and original content.
The deal saw Netflix taking the global on-demand rights for #TheLastDance. That arrangement, however, was concluded before Disney launched subscription OTT services Disney+ and ESPN+, and it could not direct audiences to those platforms after the programme aired. What a fail!
ESPN and Netflix made “a very quick decision” to push the release date of #TheLastDance up from the scheduled start of the NBA finals later this summer as sporting events were shut down in mid-March.
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