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Apr 17, 2023 15 tweets 6 min read
Quick thread : What is Prime and why does your child want it?

PRIME is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC

The range is promoted by a Nigerian 🇳🇬/ British YouTuber and an American YouTuber turned boxer

📸@Anele Image On January 4, 2022, YouTubers and influencers Logan Paul, who is American, and KSI, who is British announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration Image
Feb 8, 2023 19 tweets 6 min read
A deep dive into the @SATourismOnline and @SpursOfficial deal. The most detailed breakdown🔽

- SA tourism mandate & performance
- Did Rwanda make money from Arsenal and PSG deals
- Cost compared to other deals
- Breaking down each year of the deal
- Key leverage rights

THREAD The furore surrounding the proposed sleeve sponsorship of the English Premier League (EPL) football club Tottenham Hotspur (Spurs) by South Africa Tourism (SAT) is still raging.

There are many parts to this but we'll concentrate on the SA Tourism mandate and the deal
Jan 21, 2023 7 tweets 2 min read
Juventus handed a 15 point deduction and directors banned

Club found to have falsely inflated the value of players and misrepresented losses. Last year's financials showed losses of €254 million, the highest ever in Italian football.

They have also made losses 5 years in a row The most cited example in the reported 42 suspicious Juve transfers being looked at by the FIGC is last year's deal between the 36-time Italian champions and Barcelona which saw Miralem Pjanic move to Catalonia and Arthur Melo go the other way.
Jan 18, 2023 17 tweets 4 min read
Its January and gyms are packed, as usual 🙄

20-25% of all new gym memberships are signed in January but almost all of the newbies fall off the wagon, making established gym companies highly profitable.

This is the business of fitness and nutrition 🏃‍♂️💪

THREAD 🔽 Image When it comes to attendance, stats show that gym memberships have increased over the years. In South Africa, for example, the number of Virgin Active gym memberships has grown from 497,000 in December 2021 to 587,000 in October 2022.

📸 Virgin Active Year To Date Membership Image
Jan 11, 2023 27 tweets 7 min read
In November 2022 alone, had over 100 million site visits 😳 then it was shut down ❌

Illegal sports streaming is made up of many complex layers and broadcasters are trying their hardest to fight back.

But is this a battle they can win?

THREAD ⬇️ A study conducted by the Digital Citizens Alliance estimated that illegal streaming costs the sports industry $3.3-billion a year. This figure includes not only lost revenue from advertisers and subscriptions, but also the cost of producing and airing the sports events themselves
Dec 12, 2022 20 tweets 7 min read
King Misuzulu Boxing Tournament: What Happened?

The history
The money and Mayweather contract
The other promoter
The postponement

THREAD 🧵 I begin this with full disclosure.

I am not affiliated in any way with the tournament, the King, Floyd Mayweather or the event organisers.

This thread was compiled through independent research as well as through my sources in sports business.

Let's go..
Nov 25, 2022 19 tweets 7 min read
The working week ends on an important assignment.

An invitation from the South African Institute For Drug-Free Sport to a consultation meeting on the concept of updated National Sports Integrity Legislation.

A vitally important discussion to be part of. Follow ⬇️ for updates 🤙🏾 Image So why are we here?

The current anti-doping legislation is no longer for for purpose.

The old legislation was promulgated in 1997 and needs to be updated.

@drugfreesportZA #FairPlay Image
Nov 16, 2022 25 tweets 6 min read
#Qatar2022 : The business of World Cups. How FIFA makes money

FIFA is a non-profit organisation that invests very little in World Cups, forces countries to waive tax, takes all the revenue from hospitality and enjoys massive revenue.

This is how it works

THREAD ⬇️ Image Fédération Internationale de Football Association or FIFA, was formed in 1904 under Swiss law to oversee, organize, and promote international football competitions.

FIFA is viewed as a multibillion-dollar company however it is officially a non-profit organization
Nov 16, 2022 27 tweets 16 min read
Let's work, The World Football Summit is on today and tomorrow.

This will be a thread of what I encounter at the summit over the next two days.

#WFSAfrica @WFSummit Our first panel discussion is on implementing digital change.

The panel consists of digital technology experts in sports including Gavin Smith from @orlandopirates, Gillam Valodia of @Masandawana

#WFSAfrica @WFSummit
Sep 26, 2022 25 tweets 8 min read
.@MyPlayersRugby and the business of rugby player unions

MyPlayers is the players’ organisation for all the professional rugby players in South Africa.

This is a thread on SA player representation and a look at the 2021/22 annual report.

THREAD 🔽 Player welfare is at the heart of World Rugby’s strategic plan to grow the game and in South Africa, that player welfare is taken care of by MyPlayers.

MyPlayers The players’ organisation was established by the players to ensure collective representation in the rugby industry
Aug 10, 2022 18 tweets 5 min read
The Royal AM tickets recently caused an uproar but just how big is the sports ticket sales market in South Africa?

This is the business of sports event ticket

#SportsBiz The Royal AM tickets would be sold at the Royal AM Hair Salon in Gateway, Premium lifestyle venue Max's Lifestyle in Umlazi as well as well as a BP Garage opposite the venue of the match in Chatsworth.

But why not a national agent platform like Ticketpro?

Ticketpro partners ⬇️
Aug 3, 2022 22 tweets 5 min read
Over the years, balancing Free to air access to sport and Pay TV has become increasingly difficult.

This is how sports broadcasting has changed over the years in football, rugby and cricket

THREAD ⬇️ Image According to the SABC, corporate plan for 2019/20 to 2021/22, the purchase of sports rights was budgeted at R404 million. Sport sponsorship revenue was estimated to come in at R66 million with classic advertising revenue of R100 million – loss of R238 million.o
Jul 29, 2022 16 tweets 5 min read
The Friday thread

Question via DM ➡️ How does SuperSport make money?

SS pay R600 million for annual right to broadcast the PSL. In 2016/17 they reportedly paid £168 million for EPL rights.

This is a thread on broadcasters and their revenue

#SportsBiz Image Our first stop is subscription

Of the R36.6 billion generated in revenue, 81% was made in subscriptions for the year ended 31 March 2022 Image
Jul 22, 2022 10 tweets 2 min read
Quick thought on this from a former betting industry insider 🍏

As far back as 2010, a resolution was passed that PSL clubs would not take on sports betting companies as sponsors until the PSL had investigated the issue. The investigation was never done. This was done because there were no rules and there are still none prohibiting sports betting companies as sponsors.

What is required is that clubs seek permission first on any sponsorship.
Jul 22, 2022 20 tweets 6 min read
Pietersen to England, Inaki to Ghana, Jeruto to Kazakhstan, Labuschagne to Australia and so many more.


- What are the rules for switching in cricket, rugby, football and athletics?
- Is there any financial benefit?

Thread ⬇️
#WorldChamps2022 #WAC2022

📸 Getty To understand the issue of country switching, we have to first understand the various ways of acquiring citizenship. There three main types.

First is citizenship acquired through descent. Ie, eligibility through parents or grand parents.
Jul 21, 2022 12 tweets 5 min read
The 2022 World Football Report

Some excellent global data from @nielsen on what makes the business of football tick

PS, Africa is not included here but these types of reports we are looking to produce.

Thread ⬇️
#Qatar2022 #SportsBiz #WorldCup2022 Image Football remains the world’s most popular
sport, generating powerful interest in 40%
of the global population.

It was one of
the three most popular sports in 10 of the
13 countries analyzed, which include
the world’s top 10 economies.

Australia and Japan 😯 Image
Jul 18, 2022 13 tweets 4 min read
How Much Do Track & Field Athletes Get Paid 🤔

It's #WorldAthleticsChamps time and athletes are wowing the world but how much are they paid and why are so many athletes broke?

Let's get into it


#Eugene2022 #WorldChamps2022 A total of almost $8.5 million is up for grabs this year.

World Athletics has set aside $2 million from fines paid by the Russian Athletics Federation for violating rules on doping, to add to the prize money for the Oregon Championships
Jul 16, 2022 27 tweets 7 min read
Benni McCarthy: "Tik Tok, Instagram, and Twitter seem to be far more important to these guys. Their image matters more than being the best player you can be.

What are image rights and how do they work in football, #rugby & #cricket?

This is image rights explained

THREAD 🧵 In 1995, Arsenal bought Denis Bergkamp and David Platt

Both players had existing non-UK image rights companies and contracts. Arsenal entered into playing contracts with both players personally, and image-rights contracts with the two players’ image rights companies

📸Getty Image
Jul 13, 2022 19 tweets 5 min read
In three years we've won a World Cup, Rugby Championship, British & Irish Lions Series, the U20 Six Nations and had two SA sides contesting the URC final.

This is a review of SA Rugby by numbers over the last three years

THREAD 🧵 Image On the 2nd November 2019, the Springboks beat England to lift the William Webb Ellis Trophy.

Fast forward to March of 2020, South Africa and indeed many other countries entered the unprecedented period of nationwide lockdowns.

📸Getty Image
Jul 8, 2022 15 tweets 5 min read
Do Shirt Sales Pay For Player Transfers?

The short answer is NO!

A thread on how kit supplier sponsorship deals work and how much clubs / federations really make from them ⬇️

This was requested by @Hlonie4Real via DM

📸MUFC I CHIEFS It's football shirt release season.

Teams across the globe are launching elaborate campaigns with some of their best players, models and even fans of the club to showcase their new strips

Football jerseys are a big deal and are now even the subject of dinner date attire debates
Jul 7, 2022 6 tweets 2 min read
SABC Takes SuperSport Matter To Competition Commission

SABC reportedly has lodged a complaint against SuperSport and various sporting organisations in South Africa, accusing them of "anticompetitive and exclusionary behaviour" and asking that punitive fines be imposed It is claimed that SABC views SuperSport as having "abused its dominance in sports broadcasting to impede the SABC’s ability to compete with its own standalone sports channel."