NEW: @AmyMcGrathKY's campaign says its national TV ads have helped her raise millions in her #KYSen bid. (Setting aside the current primary) I explored whether the fundraising strategy could be replicated (Looking at you, #SCSen).
More (and a thread!): morningconsult.com/2020/06/18/mcg…
McGrath's national buying started out as an experiment, her campaign manager told me. They had the resources, so why not? Low risk, high-potential reward. The response? #KYsen morningconsult.com/2020/06/18/mcg…
.@Team_Mitch is an easy target for national Democratic activist energy -- his #KYSen rival in '14 raised a ton of money, too -- due in part to his large, and almost totally negative name ID from the national Dem base. @LindseyGrahamSC comes in second. morningconsult.com/2020/06/18/mcg…
McGrath leads the pack of top Senate contenders in out-of-state cash, but she's followed closely by Dems in the contests featuring the best-known incumbents among Democratic voters, #SCSen and #MESen. morningconsult.com/2020/06/18/mcg… #KYSen
Former DSCC IE director @mmckenn said she's almost "surprised other people haven’t copied" McGrath in running ads nationwide, citing the red-hot energy of the base right now: "It strikes me that this is a good time to be talking to people on cable news.” morningconsult.com/2020/06/18/mcg…
It's not the only way to reach an audience nationally - others do cable news, have validators like EMILY's List or use Facebook/email. But McGrath's approach to cable gets her the @maddow audience of true-believers without the Maddow questions. morningconsult.com/2020/06/18/mcg…
The caveat to this story, and where the #KYSen primary comes into play: A huge surge of cash from outside the state DOESN'T guarantee anything at home. In McGrath's case, the EARLY ntl energy almost seems decoupled with excitement on the ground for Booker. morningconsult.com/2020/06/18/mcg…
GOP ad maker @NICHOLASEVRHART said the national TV ad strategy for Senate candidates can only work with a well-known rival (probably no national Cory Gardner ads coming your way, MSNBC), but could have some new legs in 2024. morningconsult.com/2020/06/18/mcg…
Speaking of #SCSEN: I'm told by an ad buying source and saw some chatter that Jaime Harrison's campaign ran an ad on MSNBC this week. (I didn't see it, and his campaign didn't comment) morningconsult.com/2020/06/18/mcg…
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