Did you know? The carbon footprint is an invention of the oil industry. 🛢👣
So why does Stay Grounded use it? mashable.com/feature/carbon…
The concept of the carbon footprint is the invention of a communication campaign paid for by BP, one of the world's biggest oil producer. Its aim was to shift the responsibility for the climate crisis from fossil fuel companies to the individual. And it was successful.
Nevertheless, we use the term frequently in our communication, even though we are aware of the problems and contradictions. After all, the concept also has positive sides. It makes climate injustices and privileges visible, for example between countries and groups of the society.
Also, if we want to avoid climate breakdown, we need various approaches: systemic changes, changes in our behaviour and a change in our culture and how we deal with our natural bases of life.
Read more about this issue of responsibility this great article: "Who is really to blame for climate change?"
bbc.com/future/article…
What do you think: is the concept 'carbon footprint' helpful or just a distraction?
Tell us in a comment!
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