Multiple levers to get the customer in, some supplementing each other. Reminds us of the Octopus Model🦑
@SamitVartak @dmuthuk @unseenvalue @varinder_bansal
Credits for the model: @saurabh_madaan & @safalniveshak
Difference in interpretation, just think of it this way. Suppose you’re a Japanese MNC, availing discovery services from Syngene (first tentacle), the molecule subsequently progresses to the second stage i.e. the development (2nd tentacle). The MNC is very lucky and the molecule
Is commercialised. Syngene helps you in manufacturing too (3rd tentacle). Low cost acts as another tentacle as average salary of an Indian scientist is $60,000 vs $250,000 in Usa. You help in cutting costs by 40-50%. The rest of the tentacles help in supplementing the platform
Just like an octopus who uses tentacles to catch prey, Syngene is using its platform to mine the client
Just a different interpretation of Octopus model, always open to feedback. Thank you for having a different opinion, helped us to explain this in depth :)
The way it also works, clients usually start with very low value added service (another tentacle) (Fee for service mostly) and subsequently the business is scaled from there or not. Reason why they get more revenues from old customers as more and more value is added evetually
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