Thread by @kola_aina

If you follow me you already know how much of a fan I am of ⁦@EfosaOjomo⁩ work on the Prosperity Paradox.

Last week I shared his new paper titled; “Avoiding the prosperity paradox.”

#Thread
christenseninstitute.org/publications/a…

What that title doesn’t easily giveaway is that this new paper shares 3 practical steps for entrepreneurs & innovators who are keen to tackle non-consumption and successfully build market-creating innovations, that we desperately need in the global half I call home.

Step 1: How to discover market creating opportunities. With some practical examples including Nigeria’s own @maxdotng

Step 2: How to estimate the market for non-consumption in 5 steps.

This is critical as investment decisions are often based on some form of market sizing. Thankfully @EfosaOjomo is brave enough to show “his working” with a telecom example 🤓

Step 3: How to develop a new value network for non-consumers. This step is the crux of the matter and perhaps the most consuming step that involves rethinking the business model and value chain.

All in all, I am glad to see that @EfosaOjomo took the challenge from many of us to answer the “how” of building market-creating innovations. I am sure this is only the first of many steps.

But now we the builders must respond by testing this in our markets. 🤓

So if you are building a market-creating innovation & want to partner please reach us @vp_fund and if you haven't yet read the paper check it out here christenseninstitute.org/publications/a…