Despite the long-term vision of most D2C brands being autonomy in operations and vertical integration, why most brands in India have adopted an omnichannel approach? #d2c
"To go totally D2C, you have to be a well-funded startup with deep pockets and you should be betting on building a long term ecommerce #D2C business, or it becomes impossible to sustain,” The Man Company founder @hiteshdhingra
Relying on online marketplaces such as Amazon, Flipkart is key to achieving pan-India scale and then bringing the existing customers to native platforms. Some exceptions would be brands like Country Delight where 98% business comes from native platform chakrigade
Going full-stack requires heavy infrastructure and is harder and time-consuming to build, which is not everyone’s need either, noted Deepanshu Manchanda, founder and CEO of D2C meat brand @Zappfresh
More takes from industry leaders including @shantanukd here
inc42.com/features/d2c-w…
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