For Zoho Corp, one of the biggest SaaS players in the Indian startup ecosystem, its people are its biggest asset. Is it why 59 former Zoho employees, according to @Inc42 Plus analysis, have launched 41 startups and secured a total funding of $493 Mn+? @zoho #SaaS “The primary way we nurture our culture is by avoiding micromanagement and avoiding drowning people in corporate-speak, metrics, processes, KPIs and so on. We do not worship metrics,” @svembu told us in a conversation about former zoho employees turned founders

“Beauty is freedom – from being judged. Freedom to experiment. To be. Some beliefs are beyond targets and numbers,” Vineeta Singh @runophilia, CEO at SUGAR Cosmetics tell us

@kaushikmkj #beauty #D2C Vineeta had always felt strongly about building something with women as the core target audience and that’s how SUGAR Cosmetics was born in 2015, with just two products, one of which became a bestseller and paved the way for expanding its stable to 450 SKUs today! @trySUGAR

The new-age #D2C brands are going beyond #marketing gimmicks. The focus is more towards delivering a product with a purpose and communicating the same through different marketing strategies and tools.
#D2Cmarketing #ecommerce
inc42.com/features/heres… India's consumer brands are not only skipping the third-party retailers and distributors by going #D2C, they are looking at offering authentic brand experiences. The direct feedback gained through the D2C model helps them develop a strong brand narrative and build brand value!

The rise of ecommerce platforms like @magento @WooCommerce, @ecwid, @BigCommerce @Shopify, others has made it simple for India's consumer brands to move online quickly and go the D2C way.
#ecommerce #ecommercebusiness #directtoconsumer #d2ctrends

inc42.com/playbooks/indi… “Brands now want a scalable agile platform wherein they can launch their stores within a short span of time. They want platforms that support automation tools, innovative customer engagement tools and lower running costs,” says @Anuroof, Head of Marketing at @Shopify

Despite the long-term vision of most D2C brands being autonomy in operations and vertical integration, why most brands in India have adopted an omnichannel approach? #d2c "To go totally D2C, you have to be a well-funded startup with deep pockets and you should be betting on building a long term ecommerce #D2C business, or it becomes impossible to sustain,” The Man Company founder @hiteshdhingra

Animated content, VFX and mixed media are making a comeback in 2020. Will Covid-19 finally take animation to more audiences in India and go beyond kids’ stories? #animation
inc42.com/playbooks/atte… “You have to start step by step. Before jumping completely into animation, which will be too expensive, we can try it as a background or to fill in gaps,” @Uday Sodhi, former business head of SonyLIV told @Inc42

In our analysis of electric vehicle space before the pandemic, industry leaders shared that the target of a 30% transition to EVs by 2030 is achievable. Does it still hold true?
inc42.com/features/missi… “There has been tremendous progress in terms of the policy framework in terms of OEMs coming about, energy investments and tier-one suppliers. For the first time, we are seeing a big movement towards this area,” said @MainiChetan, cofounder, vice chairman, SUN Mobility