Shipping a product is discipline, relentless iteration & prioritization.
Post COVID. The team met everyday, every morning, pouring through use cases, noisy data, screenshots, issues. Many iterations. And prioritized shipping over everything. (Even human touch).
@TweetSamG
I put mini team screen shot but it’s an amazing effort from every team member.
The product experience was the core goal for the initial shipping. It has to be easy to use. Simple to try.
UX copy is such big differentiator when making your product simple. So much focus goes in visuals that we miss the most important leverage in a product: good UX copy.
We are obviously just getting started.
Other leverage was automating test platform. Browser tech is so advanced it’s amazing how much it product operations can be optimised. We have over 1000 test cases automated which run everyday. We crashed the production deployment from one month to one week to twice a day.
It terms of use cases it’s really about starting with one flow. One core use case that can be made into product. We started with NDA. What does it take to simplify NDA creation, approval, sharing and signing. Then as the building blocks of the use case are ready, expand the cases
Most number of iterations happen as you start abstracting our the core building blocks. In our case the editor, the organiser and the share actions. In these core blocks are many possibilities that picking the few is where the domain understanding helps. What does the user want?
What does the user want to achieve? What is the job to be done?
Layer that with your product guiding principles: Where do you want take your customer? How do you want your user to feel at the end of task?
I could oversimplifying the process of product building for it does have 1000 nuances. But the rush of shipping your product shouldn’t compromise the core principles of the product.
The hardest part of shipping a product is prioritisation. Not product features or roadmap but human or personal side of prioritisation. There is a price we pay by ruthless focus on something. In @TweetSamG and my case it was people. We focussed only on users and our team.
We have had no other conversations or connects in the past few months. Just our team and our core users and their experience. COVID perhaps removed some of the chores and distractions. But if you can sustain this level of focus for long enough, magic happens. 😍👊👍
@TweetSamG
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