Despite the (un)popular perception, Palantir is the closest example of human centric design actually working and replacing sales and marketing
buckfiftymba.com/palantirs-grow…
Engineers interview users and iterate on products which people evangelise by word of mouth. It works because the unit economics of extremely high ticket enterprise sales have big Customer Acquisition Costs (enterprise sales teams) and high Costs of Goods Sold (integration costs).
By making the integration a CAC vs COGS they increase margins and make marketing more efficient. Their PR has more mystique as it's more authentic, engineer rather than marketer driven.
Over time they can introduce much more straightforward sales and efficient sales teams as the product becomes more standard.
The integration of different data sets between customers creates network effects and the interactive design approach increases Customer Lifetime Value.
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