Why Great Businesses Need Villains
[ THREAD ]
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Before we look at great businesses, let's look at great stories.
Compelling stories need compelling villains.
- The Joker
- Lex Luther
- Darth Vader
- Agent Smith
Darkness is ever present. And it threatens to consume the world.
Every great story needs a bad guy.
And, whether you realize it or not, the best businesses have one, too.
- Tesla vs. Gas Cars
- Apple vs. Microsoft
- Google vs. "Evil" Tech
When you’re building a business, consider who (or what) the villain is.
The villain doesn’t need to be a person.
-Google fights information overload
-Amazon fights inconvenience
-Apple fights ugly technology
The villain can be a bad practice. A bad way of life. A bad idea.
Also, the villain doesn’t need to be hostile to you...
- Joker asks Batman to join him
- Agent Smith asks Neo to join him
- Darth Vader asks Luke to join him
In fact, in most stories, the villain actively TRIES to get the hero to join their cause.
It is the HERO who makes himself the enemy by opposing what the villain does.
This rejection of evil strengthens heroes. It makes them memorable. It makes us cheer for them.
There are good examples right here on Twitter.
@CJ_Johnson17th rejects lifestyle debt
@oliviercantin rejects low quality content
@Mangan150 rejects backwards nutritional dogma
@lawrencekingyo rejects conventional career advice
All these people have powerful, memorable brands.
Conclusion:
- Great stories have great villains
- Great businesses also have villains
- Villains can be a bad practice, way of life, or idea
- Villains animate heroes and give them clarity of purpose
That's all friends!
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