How 6 Simple Ideas Made Me 7 Figures In My Thirties

[ THREAD ]

Let’s go 👇 Conventional career advice hasn’t kept up with the times.
-Get a degree
-Go $150k in debt
-Work a job for 40 years
-Stay loyal to your employer

Secrets of 10x Earners: How to Get Jobs that Pay

[THREAD]

Let’s go 👇 Two stats that will make you think:

👉 80% of American are dissatisfied with their jobs.
👉 You’ll spend about 90,000 hours at work in your lifetime.

Why Apple Hires Black Belt Writers

[ THREAD ]

Let's go 👇 Apple is famous for controlling every aspect of the sales experience.

One touchpoint with every customer deciding to drop $1000s on new tech...?

The sales writing on their website.

Here are a few techniques they use to *make* you buy...

Why Jeff Bezos Only Hires Excellent Writers

[THREAD]

Let’s go 👇 Jeff Bezos banned PowerPoint at Amazon’s meetings in favor of narrative documents. He realizes the power of good writing and made it part of company culture.

Let’s look at why he did this and how strong writing
👉 Leads to clear thinking
👉 Which leads to excellent results.

How to Build a $1.5 Trillion Talent Stack

[THREAD]

Let’s go 👇 Amazon is everywhere these days. In fact, you probably bought something from Amazon this week.

But it took them decades to achieve that reach.

How To Get A Fat Raise

Techniques from Persuasion Grandmasters

[THREAD]

Let’s go 👇 Side hustles are great. But often the best way to make more money now?

Have your job pay you more.

Here are 5 tactics from my book “8 Laws of Persuasion" on how to make more now.

Scott Adams on Persuasion

4 Lessons in 4 Tweets from @scottadamssays

[THREAD]

Let’s go 👇 One of the most interesting free thinkers on the internet today is Scott Adams.

He’s best known for creating the wildly popular comic strip Dilbert, but for a few years now he’s been writing and podcasting about persuasion.

How Brilliant Marketing Created $100,000,000 Out of Thin Air
[ THREAD ]

Let's go 👇 Yesterday we looked at how companies use the 4 P's of marketing to sell products:

https://twitter.com/LifeHornsWay/status/1321162438138626049

Today let’s look at how Yoplait yogurt launched a new brand, growing to over $100 MN.

We’ll look at this through the lens of the marketing mix, or the 4 P’s of marketing.

How brands differentiate themselves through marketing

When the uninitiated think of marketing the first thing to come to mind is advertising. But Marketing is a lot more than just writing and producing ads.
THREAD Marketing is at the heart of any business and requires financial, operational, and competitive considerations. This is an introduction to the Four P’s of marketing, also known as a marketing mix.

The Four P’s are:
Product
Place
Promotion
Price

The Secret to Visual Branding

[ THREAD ]

Let's go 👇 The big trap people fall into with branding?

Making their brand like every other brand.

Inexperienced marketers look at the style of a company like Apple...

The Secret To Next-Level Writing

[ THREAD ]

Let's go 👇 When people come to me for writing advice, most think that they need help writing better sentences.

But, in my experience, most people actually know how to compile decent sentences.

Why Defiance Sells

[ THREAD ]

Let's go 👇 Defiance is one of the most useful tools in business.

To understand why...

Let's look at the root of all marketing: Storytelling

How To Pitch Anything

[ THREAD ]

Let's go 👇 Before we dive in, let's examine a key distinction.

A Pitch is not an Offer.

Pitches get you to buy an idea.

Offers get you to buy a product.

How To Improve Your Writing 10x

5 Lessons in 5 Tweets

[ THREAD ]

Let's go 👇 1: Omit Extra Words

Bad writing comes from cluttered thinking. Your readers don't have time to wade through needless verbiage to locate your point.

1. Decide what you want to say
2. Say it
3. Cut it in half

You'll become a stronger writer when you stop trying to sound smart.

The 10 Immutable Laws of Writing

[ THREAD ]

Let's go 👇 1: Omit Needless Words

Writing is a struggle against messy thinking.

Your readers don't have time to wade through needless verbiage to locate your point.

1. Decide what you want to say.
2. Write it.
3. Then cut it in half.

How To Persuade Like Lincoln

4 Lessons In 4 Tweets

[ THREAD ]

Let's go 👇 1: Use Metaphor

The Gettysburg address is one giant metaphor. Lincoln turned a devastating battle into a metaphor for national crucifixion...

Why Integration Beats Focus

The Unspoken Truth of Business

[ THREAD ]

Let's go 👇 There's a trope in business: Focus wins.

In one sense, this is true.

Companies that chase every possible opportunity never develop unique advantages or defensible moats.

And focus IS the best way to start a business. Find a niche. Then expand.

How To Persuade Like Steve Jobs

5 Lessons In 5 Tweets

[ THREAD ]

Let's go 👇 1: Generate Rhythm

Jobs varies his sentence length.

He uses a long sentence. And then a short one.

Long. Short.

He toggles back and forth. This allows him to communicate complex ideas while still holding interest.

Take a look...

Business Is Art

[ THREAD ]

Let's go 👇 Most people think business is the OPPOSITE of art.

Business is about profit, cold hard cash, and efficiency.

Art is about soulful exploration, beauty, and creativity.

But...

The Secret To 10x Marketing

Why Positioning Matters

[ THREAD ]

Let's go 👇 When it comes to marketing, positioning is everything.

To understand this, let's look at great stories first...

How Elon Musk Persuades

5 Lessons In 5 Tweets

[ THREAD ]

Let's go 👇 Before Elon and Tesla, electric cars were lame.

It was a niche market of eco virtue signalers and eccentrics.

Yes, Tesla has extraordinary technology. But half of its success is how Musk gets people to imagine a better future.