Apple Privacy & the IDFA Apple have bottled their IDFA lockdown ahead of the iOS 14 launch this year The question is why? #KnowWhatMatters onesub.io/~jimbo/hzsxdxv…
Back in June, Apple announced that cross-app tracking, via a user's unique identifier (the IDFA) was dead... or at least, holed below the waterline. onesub.io/~jimbo/hzsxdxv…
Perhaps the biggest looser of this change is Facebook who rely heavily on the IDFA to feed data to their own ad platform. onesub.io/~jimbo/hzsxdxv…
@CaseyNewton raised an interesting point Thursday last; that as well as being pro-privacy, Apple's moves are really rather anti-competitive... onesub.io/~jimbo/hzsxdxv…
@CaseyNewton ... but after all that, today, Apple have announced that they've bottled it. The IDFA warning cards will be delayed to next year.
The question is; why the change of heart?
Because they feel... onesub.io/~jimbo/hzsxdxv…
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.