Thread by @begottensun

the problem with using Machines to generate ads is this:
1) If regularly search for things like "treatment for damaged hair" which a lot of women of colour do... the algorithms AI start to profile YOU! "Smart" ads will then look for images to serve YOU with possible solutions...

So the agency that does buying for Uniliver will have space on sites like Clicks to serve "smart ads" that are automatically generated to be personalised for a shopper. This is why we generally have the same screenshot of the racist ad coz it was served to a particular person...

You can sort of tell with the White text on Black on a zoomed-in hair picture which I am almost 100% sure will be a picture VERY VERY similar to the person who viewed this particular combination. The problem is AI is currently VERY VERY racist as it's trained on predominately...

European themes and archetypes of "beauty" that fit a European "standard" as Europeans surf the majority of the internet! In china, AI doesn't even recognise Black faces, as its trained for Chinese. The Clicks AD is purely a reflection of an African Country using European TECH.

SO Black people, we need to write better algorithms to contribute to the WWW. we need to train it better so that when our Women or kid search Beautiful Hair, we see more images of beautiful African 4C hair.

I did a reverse search of one of the images and immediately the same image written "Normal hair" came out on a "Dry Bad" hair blogg, again generated from the same Stock image for Shampoos, hence Treseme getting the same getty Stock to serve a "personalised" racist ad in SA. #EFF

So guys NO agency OK’ed these silly tone deaf ads. That’s why it’s the same screenshot we are seeing on the same phone with the same battery percentage. It was a targeted added automatically generated by a “smart” algorithm served to a lady who had 💯 once searched “bad hair”.