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1️⃣ While the narrative in 🇺🇸 and other dev markets switches to a potential COVID vaccine, the reality for many emerging markets (EMs) including 🇮🇩 + 🇧🇷 is the wait may be significantly longer. Consumers and sellers are adapting to a new normal.
2️⃣ The longer this period of uncertainty persists, the more entrenched digital consumer preferences will become, the more sellers (both small and large) will shift their focus to online marketplaces and distribution channels.
3️⃣ Consumers in EMs are not just spending more online as forecasted in 2019, they're also buying into more categories online, including previously underpenetrated areas such as 🍎🌽🥕🥔(online and fresh) and non-alcoholic beverages.
4️⃣ Contactless payment and home-consumption habits should continue in EMs despite the easing of physical distancing measures, with discovery commerce and creative online shopping experiences filling the experiential gap.
5️⃣ Shopee🛍 in particular has been a leader in providing users with a mobile social, gamified and entertaining experience where people are equally as likely to hang out watching live-streaming e-commerce or K-pop 🇰🇷 as they are purchasing goods. ⏰-in-app / 👀 are a critical KPI.
6️⃣ Purchase frequency, trending higher pre-crisis, will likely continue to trend upwards, and by the time COVID is a thing of the past, habits will have changed permanently.
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