$SE recent move into the travel space wasn’t a surprise for close watchers of the e-com🛍 platforms in SE Asia, as detailed in the excellent @TheKenWeb / @xinyi_pholsena article below. But how does this move fit into Sea’s wider strategy? ⬇️
1/ “Buy everything on Shopee🛍” is their motto; in other words, capture 📈% of user spend. Groceries, food delivery + travel are the obvious manifestations of this. The essence of a “super app” $SE
Feb 21, 2021 • 9 tweets • 2 min read
1/ $SE a thread🧵on the evolution of SeaMoney, Sea’s digital financial services (DFS). Things are about to get interesting: critical pieces ♟ are now falling into place + incremental monetization can begin at scale ⬇️⬇️⬇️
2/ What is SeaMoney? It includes payments services such as ShopeePay (e-wallet) + AirPay (reverse ATM), nascent digital 🏦 in 🇸🇬 + 🇮🇩 + a range of consumer/SMB financing products inc. BNPL (SPayLater) + seller loans (SPinjam) ➡️ services are launched/adapted at country level $SE
Sep 29, 2020 • 8 tweets • 2 min read
A thread🧵 on telehealth in SE Asia + opportunity for $SE (and others) in the next decade🧐 ➡️
1️⃣ Indonesia 🇮🇩 is the 4th most populous country in the 🌎 + is expected to grow by 40% by 2050, ⛽️ demand for healthcare. Other SEA countries possess similar demographics
2️⃣🇮🇩 has 12 hospital 🛏 + 4 doctors 🥼 per 10,000 👥 (lower than other SE Asia countries)
3️⃣ Halodoc, Alodokter + GrabHealth – main players in 🇮🇩 + have seen usage sky 🚀 during the pandemic. Numerous other start-up platforms in other SEA countries ➡️ fragmented
Sep 16, 2020 • 8 tweets • 2 min read
$SE Shopee 🛍 + its path to profitability ➡️ a thread🧵
1️⃣ Shopee 🛍 headline EBITDA losses (between $250m and $310m in each of the past several Qs) at a business level are, in isolation, misleading ➡️ they do not tell the full picture 🖼
Here's why ➡️
2️⃣ It is important instead to 👀 unit economics ➡️ at order level. As its comp position has 💪 in recent Qs – it was ranked no. 1 🥇in key download and engagement metrics in Q2 20 ➡️ EBITDA loss per order has continued to narrow Q on Q, from $2.07 in Q4 16 to $0.50 in Q2 20. $SE
Sep 8, 2020 • 6 tweets • 1 min read
🧵
1️⃣ While the narrative in 🇺🇸 and other dev markets switches to a potential COVID vaccine, the reality for many emerging markets (EMs) including 🇮🇩 + 🇧🇷 is the wait may be significantly longer. Consumers and sellers are adapting to a new normal.
2️⃣ The longer this period of uncertainty persists, the more entrenched digital consumer preferences will become, the more sellers (both small and large) will shift their focus to online marketplaces and distribution channels.
Aug 18, 2020 • 4 tweets • 1 min read
- some takeaways from the Q2’20 con call: 1. “profound structural shift” across all markets which will be “long-lasting” 2. nearly 50m paying users / above 10% of total users (500m) for 🎮 3. Free Fire 🔥: peak DAUs of 100m + top grossing game in 🇧🇷 and 🇮🇩
Continued....
4. partnering with Netflix/Money Heist for “in game takeover” 5. Acceleration in July for 🎮 - bodes well for Q3 6. 🛍 accelerating growth in all markets v Q1. More global and local brands joined. 7. Monetization ramped 📈 despite SMB support program
Continued...
Aug 18, 2020 • 4 tweets • 1 min read
some takeaways from Q2: 1. DBNER at 183% 😳 2. Pricing model means the co grows with dev clients - eg Scener has grown 100x since March 3. 300+ use cases 4. Usage in 🇨🇳 remained high after lockdown ended 5. Int’l expansion continues - LatAm mentioned
Continued....
6. <20% bump in usage attributable to COVID + user pref for live video tools permanent 7. GM impacted by 🌎 expansion + infrastructure costs. Regional pricing to be rolled out. LT GM will 📈 8. Educ remains most promising use case + exam invigilation emerging
Continued...
Jul 2, 2020 • 6 tweets • 1 min read
what’s the current state of play in Indonesia’s crowded fintech/e-payments sector? “According to Sea Group’s quarterly report, Shopee Indonesia registered more than 185 million orders in the first three months of this year, or a daily average of over 2 million orders....
.... , and more than 40% of Shopee’s gross orders in Indonesia were paid for through ShopeePay. That means ShopeePay has been able to gain high traction through e-commerce transactions alone.”
May 15, 2020 • 4 tweets • 1 min read
Shopee Live! is an in-app feature which is available in some SEA markets. Began as a livestream feature allowing sellers to interact with, show and sell products to consumers....How is the service evolving during Covid-19....?
....it’s now a portal for live music performances(k-pop etc), cooking lessons, celebrity interactive chats, sessions with doctors, games and more....
May 5, 2020 • 5 tweets • 1 min read
Potential landmarks + incremental business model/ecosystem confirmation points for in the next 12 months + estimated % likelihood of ✅ (in no particular order):
(1) Digital banking license in Singapore 🇸🇬 - expected ☀️ 2020 (70%). 🇸🇬 is the SE Asia financial hub and...
...would launch SeaMoney in the region
(2) Shopee breakeven in Indonesia 🇮🇩 (50%) - the 🔑 market. Would prove business model is viable at scale
(3) Dauntless mobile/global launch (50%) - would be the 2nd in-house title to go into Garena’s core markets.
May 3, 2020 • 4 tweets • 1 min read
in Q4 2018 & Q1 2019, Shopee edged ahead of Lazada for site visits in SE Asia. Both recorded just under 200m visits. What about Q1 2020.....?
....in Q1 this year, Shopee recorded nearly 3x the traffic compared to a year earlier. In the same period, Lazada increased traffic by approx 50%
