Influencer Question of the Day?
What’re the steps to “Whitelisting” INFLUENCERS within Facebook Ads Manager to be able to run influencer paid media funnels via FB & IG ads?(Thread)
**Video Tutorials Included**
2/ Send this set of instructions to your partnering influencers.
Important Note: Make sure to add your Business Partner ID.
3/ To lend further context and visibility into these instructions, as the influencer follows these steps, the video below showcases what they will be seeing on their end (see short video attached).
4/ First things first...
Have the influencer go to Business.Facebook.com to setup or access their personal Business Manager.
5/ Many influencers already have pre-existing Business Managers that have been set up on Facebook- without them even knowing a lot of the time- making these steps incredibly simple! (see short video attached)
6/ Have the influencer follow the steps laid out in the video above as well as written out below:
Influencer to click into their personal Business Manager >>> Click Business Settings >>> Click Pages >>> Click Add Page >>>
7/ Copy & Paste Facebook URL >>> Click Add >>> Click Assign Partner >>> Enter YOUR Business Partner ID >>> Toggle “Create Ads” >>> Click Next >>> Click Complete
8/ At this point, the influencer has successfully granted your team advertiser access to their FB page in which you’ll be able to run whitelisted ads on all FB placements in tandem with their social handle.
9/ Now let’s take care of IG…
10/ Practically the same steps here but i’ll lay them out from the start to finish again...
Influencer to click on their personal Business Manager >>> Click Business Settings >>> Click Instagram Page >>> Click Add Page >>>
11/ Copy & Paste Instagram URL >>> Click Add >>> Click Assign Partner >>> Enter YOUR Business Partner ID >>> Toggle “Create Ads” >>> Click Next >>> Click Complete
12/ Your team has now been granted the necessary access to run ads on both FB & IG via the influencer's social handles!
13/ Once the influencer successfully takes the steps laid out above, all your team has to do is simply assign the influencer's FB & IG to a media buyer as well as to an ad account within your own Business Manager (see video attached).
14/ You are now able to run the influencer’s video content, serving ads from their IG & FB pages- see video attached for an example with BioTRUST Nutrition and one of their influencers.
15/ Now go and execute!
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