How do you think you’d be able to allocate a $1M ad budget?

A) Highest Volume

B) Cost Caps

I’d bet I’d be able to spend a $1M budget more effectively using Cost Caps than using Highest Volume.

Here’s a full breakdown of my reasoning: First, to establish some fundamentals:

• Highest Volume campaigns prioritize SPEND (they’ll spend your budget no matter the CPA)
• Cost Cap campaigns prioritize PERFORMANCE (they’ll only spend when profitable)

The anatomy of a successful Influencer Marketing program

From someone who’s placed 350K+ influencers with brands and driven 100M+ in revenue

🧵👇 1) Product seeding — the foundation of any successful influencer strategy is getting your product in their hands.

Rather than a salesy pay-per-post approach (that leads to inauthentic content), we’ve found success with Influencer Seeding.

We scaled WildBird’s ad account from...

May 2023 (Before):

3.83 in-account ROAS
$29 CPA
$112 AOV

June 2023 (After):
7.57 in-account ROAS
$22.68 CPA
$171.75 AOV
That’s a:

97% increase in ROAS
22% decrease in CAC
53% increase in AOV

How’d we do it? 👇 COST CAPS x CREATIVE TESTING

For some reason, mentioning the term Cost Caps triggers quite a bit of controversy in the media buying world.

But the results above speak for themselves.

Influencer identification & outreach is a labor intensive process.

We've been testing AI use cases for influencer marketing & have found a handful of prompts that help get your time back.

5 ChatGPT prompts to reduce the grunt work in your influencer ID & outreach strategy: Step 1: Finding influencers.

💡 ChatGPT Prompt: "Find me influencers who would be a good fit for {BRAND}."

If ChatGPT is unfamiliar with your brand, just describe it in detail.

Tik Tok’s ALREADY getting banned for some people…

…but it’s not too late to make multi 7-figures for your brand with it.

Read this and implement it while you still can. This is STILL one of the biggest opportunities in e-commerce.

RT this to spread it to help everyone build a genuine audience and print 7 figures out of thin air over the course of 2023.

IG Stories typically reach 10-20% of followers

IG Posts typically reach 20-30% of followers

IG Reels view rate has infinite potential

But to succeed with Reels, you need to win over the IG Reels algorithm.

Here’s how it works: twitter.com/i/web/status/1… Once Reels are published, they are pushed straight to your existing followers’ feeds.

But beyond that, it’s the Instagram Reels Algorithm that decides where it goes.

How to NEVER lose money on Facebook Ads and create as many opportunities to win as possible: Normally, testing Facebook Ads is a tedious process.

As a media buyer and marketer, we love to think we’re smarter than Facebook.

We’re not.

The game’s simple:

Scripted UGC is building a fraudulent ecosystem around your brand.

Customers can see right through creators who are only talking about you because they’ve been paid to do so.

Here are the 3 best ways to get authentic UGC from genuine lovers of your brand. The FTC had a ruling two weeks ago cracking down on fake reviews from brands.

UGC could be next if we’re not on our best behavior.

Let’s get into it 👇

Making only ONE small change, we decreased our client’s CPA on the exact same creative by 45.56%.

Try this strategy out for yourself. 👇 As far as actual content and ad copy goes, we didn’t change ANYTHING.

All we were testing was how an influencer’s UGC would perform as an ad if it was delivered from the influencer’s handle vs our client’s page.

See screenshots for ad comparison.

Here were the results 👇

My teams run influencer campaigns for brands like M&M's, Traeger, Native, & Wilson

I had them pull step-by-step best practices from our top performing campaigns so I can share them with you

Click this tweet and learn. First of all, why are these best practices so effective?

Because they filter out influencers who don’t truly love your products.

We’re looking for true fans – the ones who *want* to share your product because they genuinely love it.

Which is an impossible task…

Our strategy decreased Our client’s CPA by 47% while increasing their ad spend by 246%, which ended up being over $1.2 Million.

This resulted in a revenue increase of 1,466%.

Here’s how we did it. My agency used this strategy to run thousands of creatives in one ad account profitably.

Please RT the first tweet to help get rid of the mindset that “Facebook ads are dead”.

We just released our influencer marketing cheat sheet to make you an internal talent scout for your brand.

With this doc, you’ll be able to identify high-quality content creators who you KNOW are good enough for you to work with.

& we’re giving it away for free.

Keep reading. Before you continue, RT the first tweet and spread the word.

We can’t live without this one tool & we don’t want anyone else to either.
Let’s jump in.

Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever.

You might only have a few more months to take advantage of it.

Here’s the blueprint to leverage TikTok and make up to 7 figures before things change. This is the exact organic + paid strategy we use to make millions for our clients.

Please do all brand owners a favor and spread the word by RT’ing the first tweet so we can help as many people as possible.

Let’s get into it.

The average marketer wastes nearly 2 hours every day doing tasks that could be automated by software.

We’ve scaled our agency to 7 figures while maximizing our productivity with this this influencer marketing tech stack: We use all of these tools for mass distribution, collecting assets, and taking time back for ourselves for more important tasks.

RT and bookmark this to save 7+ hours every week.

We’ve got a solution that could generate an extra $295k every month for the folks over at Blueland while keeping their ad spend the same.

Here’s the playbook for free:

(This’ll work for any ecom store) There’s something massive missing from Blueland’s library.

Taking a quick look, they’re currently running 10 new creatives this month, but only 2 of them feature organic, UGC-style content.

Let me explain why this is a problem.

loom.com/share/52269a79…

I’m about to reveal one of the most profitable platforms to grow a DTC brand that NO ONE else is using.

Bookmark this to add 6-7 figures to your top line in 2023.

🧵 Influencer marketing can be one of your best channels, but finding influencers that won’t charge you thousands for a post takes a long time.

We use a platform that no one else seems to be talking about it.

It saves us 5+ hours per week and makes us millions for our clients.

In 2013, everyone who knew Facebook Ads made millions.

In 2023, everyone who knows how TikTok works will make even more.

I’ll teach you everything you need to know to dominate TikTok in less than 3 minutes: TikTok is in the middle of a gold rush. And it’s not slowing down. It’s getting better every day.

If you nail the principles of TikTok, there is a 0% chance that you don’t 10X the growth of your brand in the coming year.

Please RT this thread so we can spread the word!

My agency gets our clients 1500+ unique influencer shoutouts per month without paying for posts.

This may sound unethical, but we get an A+ NPS score from our influencers, even though we bypass their initial fees.

Here’s how: 90% of people think about influencer marketing completely backwards.

You’d think that the best way to start a genuine relationship with them is to pay the upfront fee and do it the traditional way. You couldn’t be more wrong.

We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%

Read this to learn how to do the exact same thing: Influencers aren’t just good for creating content and getting distribution for your brand with their own channels.

If you know how to use influencer content properly, it can literally save a failing ad account.

Like this, for example:

We’ve figured out a way to put an extra $400k in Bomba’s pockets every month while spending the same amount of $$ on paid media.

Here’s the playbook for free:

(Can be applied to any ecom store) There’s a problem with Bomba’s current strategy.

Taking a quick look in Bombas FB ads library, we see you’re only running 23 creatives, of which only 2-3 are organic influencer videos.

Why is this a problem?

loom.com/share/da4556a0…

My agency works with 10,000+ influencers per month while paying $0 for posts.

And every single influencer who works with us produces high-quality content.

This strategy saves our clients a minimum of $300,000 per year.

Here’s how: Not only are we saving their marketing budget 6-figures a year, we also filter out bad fits before starting a relationship with these influencers.

These influencers quickly become superfans of the brand, which leads to A+ content.

This is not possible if you pay-for-post.