TikTok Takeaways for Marketers. What do you need to know about @tiktok_us? Should you add it to your marketing strategy?
I joined @CMIContent and @LaurenxPope for a great chat on this topic. We covered critical questions & ways to build a following. My key takeaways in a thread:
What questions should you consider before deciding to add this platform to your mix?
Is your audience using the platform now? What benefits can it bring to your community? Can it bring a new audience? Is it a fit for your brand tone and voice?
It's important to consider all of your platform activities. Are you already doing similar things on Instagram or other places? What will you gain from it, and what resources to you need to keep it fresh. You don't want unattended platforms.
Is your audience on TikTok?
TikTok has 800 million active monthly users, but it may not be a fit your organization or brand.
What elements does your content need to succeed?
Be real & relatable. Respond to comments. Ask followers what they want & evaluate your analytics
What kind of content is performing well? How To's, education, cooking, product demos, hobbies, and dog training, but this space is open for new ideas and creativity.
What does success look like?
@LaurenxPope grew an organic following on 70,000 followers on TikTok in just under a year.
What brands are getting it right? Check out @washingtonpost TikToks and @fentybeauty. Also, check out this list for inspiration bit.ly/3bEN7Wr
What do you need to get started?
A free business account. Fancy tools are unnecessary, just your phone, good lighting or a ring light, and your creative ideas.
Do you have some great examples to share?
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