Lisa Baer Profile picture
I got into marketing by accident, helping a friend find freelance gigs, and now I can't imagine doing anything else. #Marketing #Branding #DigitalMarketer
Sep 9, 2020 8 tweets 3 min read
TikTok Takeaways for Marketers. What do you need to know about @tiktok_us? Should you add it to your marketing strategy?
I joined @CMIContent and @LaurenxPope for a great chat on this topic. We covered critical questions & ways to build a following. My key takeaways in a thread: What questions should you consider before deciding to add this platform to your mix?
Is your audience using the platform now? What benefits can it bring to your community? Can it bring a new audience? Is it a fit for your brand tone and voice?
Sep 2, 2020 5 tweets 2 min read
Email marketing during a global crisis? If you are struggling with what do, read on!
I had the opportunity to join the @CMIContent community for a Twitter Chat on this topic. We shared insights to help you adapt to these uncertain times. Here are my takeaways in a thread: 1. To Send or Not to Send?
There are times to stay quiet, especially during a global crisis, but sending an email to offer new support or provide new value can be done. Context is crucial, and I often refer to daily google trends to check that!
Aug 27, 2020 6 tweets 2 min read
Create a Community First.
There is power in community. Think about the power of having people ready to embrace a new product or use their collective voices on behalf of your organization. A community can be that place, and it may even create micro-influencers willing to share their enthusiasm giving your brand or product an even broader reach.