Simon Rosenberg Profile picture
Political Strategist, Commentator, Hopium Purveyor | NDN, DNC, DCCC, Clinton War Room, ABC News | Slava Ukraini! | My home - https://t.co/TkYENB1lNw

Sep 16, 2020, 6 tweets

If Kayne is running for President, why isn’t he, ah, like, running a campaign?

Because maybe he isn’t running for President. Maybe he’s building a fraudulent media, viral vehicle to attack @joebiden and help the President.

Efforts Trump/allies have made in building a viral, organic propaganda network - an entire alternative information ecosystem - is staggering.

What makes this different from previous eras is ability of millions of regular people to amplify, participate.

I worry the media, even Dem leaders, don't really yet understand how differently Trump is playing the game this time. Massive cheating, use of fake/manipulated media, flooding the zone w/viral organic content. It may be wrong, bad but it's happening.

One idea I've been floating is re-imagining the War Room (which i helped design, run in '92) not as something run from DC but something that wires together millions of Dems every day to fight the daily info war, creates our own flooding of zone.

ndn.org/blog/2020/03/b…

Here's another cut on the re-imagining War Room idea. As others have said we need to treat our supporters as partners in the fight, not donors to the cause.

Presidential campaigns are now millions of people going to work every day for their candidate. medium.com/@Simon_Rosenbe…

I know this is obvious but the great difference now in our media landscape is that digital ads, organic content can be shared through networks - tv/radio cannot, are ephemeral.

Networked amplification - which is how we ran the 1992 Clinton campaign - is critical now.

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