Companies that view personal brands as liabilities and not assets are missing a huge opportunity.
It’s 2020. You no longer “own” your employees.
Tips for employers ⬇️
Support your employees on SM from your brand accounts.
Help them gain visibility when they talk about the brand or anything related to your industry!
Share posts w/i company comms to show you see their content and encourage it!
Create lunch & learns about growing your personal brand.
Better yet, let those internally with large followings lead them!
Lastly, ask them what speaking engagements / interviews / topics they could speak on and give them the green light to seek these out.
Bonus points if you support them with a dose of media training!
Personal brands can amplify brand impressions.
Their success + your support = YOUR success
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