What did we find? A thread:
1. These voters are highly motivated to show up in 2020
2. They generally don’t like Donald Trump
3. They don’t really know Joe Biden (41% of undecideds have NO opinion of him), though he’s doing better with them than Hillary (49-37% vs. 35-30%)
What do these voters believe?
1. The economy is by far the top issue with Trump voters AND undecided voters. Biden voters care about Covid response, civil rights, and health care.
2. Biden and Trump are tied on managing the economic recovery, Biden leads everywhere else.
What have these voters been hearing?
1. For Trump, 25% mentioned the Woodward tapes, 10% mentioned @TheAtlantic story, and 4% mentioned Trump’s Nobel nomination.
2. For Biden, the top response was “nothing” (11%)
What messages move these voters?
For Biden, these were the winners:
For Trump, this was the winner, but it wasn’t as effective as Biden’s best:
Bottom line: Pro-Biden messages about his plans on health care, the economy, race, and climate are far, far more effective at moving infrequent and undecided voters than anti-Trump messages about anything else.
Read more from @danpfeiffer here: crooked.com/articles/polle…
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