STOP PRESS: NIGERIA @ 60 LOGO NOT PLAGIARISED
The attention of Chain Reactions Nigeria, The Temple Management and TBWA Africa have been drawn to an unfortunate conversation in some sections of the online media regarding the recently unveiled logo
#NigeriaTogetherat60
for the Nigerian Diamond Jubilee Celebration (Nigeria at 60) by President Muhammadu Buhari (GCFR).
Few hours after the unveiling of the Nigeria at 60 anniversary Logo, myriads of reviews poured in from different stakeholders across the country as expected.
#NigeriaTogetherat60
As envisaged, the views expressed are symbolic of our diversity as a nation. In fact, it captures what we are celebrating. The theme of the Diamond Jubilee Anniversary, TOGETHER, is all about how we have stayed together as a people despite our diversity.
#NigeriaTogetherat60
This isn’t surprising as major brands and government initiatives have undergone barrage of condemnations and commendations in times past. Are we surprised? No.
#NigeriaTogetherat60
It is commendable that the Nigerian government has done the right thing by engaging the services of Nigerian professionals to develop the thematic direction
#NigeriaTogetherat60
campaign strategy and the logo for the Diamond Jubilee celebration pro bono. In the past, you would have heard that the Nigerian government engaged the services of some foreign agencies for some nerve-cracking and ridiculous sum of money.
#NigeriaTogetherat60
Interestingly, the emptiness of this narrative lies in the fact that peddlers perhaps do not understand the meaning or they feigned ignorance so as to drive their usual hatred for the Nigerian governement.
#NigeriaTogetherat60
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