A simple SEO case study ...
We knew that demand for spas with outdoor pools and hot tubs peaked in Summer
And our cleint @SpaSeekers didnt even rank on the 1st page for these terms. They now rank 1st and 2nd. This is how...
Treatwell took no.1 position with a blog post covering "Top 10 spas with outdoor pools". The blog post had no quality links to this piece, just internal links and a listicle piece which couldnt be too difficult to beat.
The strategy...
1. Create a commercial landing page listing all spas available with an outdoor pool or hot tub
2. Create a blog post listing the top 10 spas from that list - with internal links to the commercial landing page and vice versa
3. Get links to the site surrounding hot tubs...
1. spaseekers.com/spas-outdoor-p…
2. spaseekers.com/spa-insider/de…
(We built 174 links into this blog post)
3. PLUS....
3. The Dream Summer job - a dream job ad to become a hot tub tester. You got paid £500 to visit spas and test out infinity pools. Campaign sat on the blog and landed 169 links spaseekers.com/spa-insider/dr…
Note - we didnt build links directly into the commercial page. The internal links from the campaign pages/blog post passed the value. Google "Spas with outdoor pools" or "spas with outdoor hot tubs" and SpaSeekers take both 1st and 2nd positions.
This was simple - content + links
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