Want an example of EEAT on steroids and how links into author pages are contributing?

Well for “your money or your life” categories, we’re focused on authors right now and giving signals to Google and users that those giving out the tips, advice are in fact experts. Here’s how… twitter.com/i/web/status/1… Health line - leading site for medical and health news. Of course, has to be providing accurate, expert advice and provide clear evidence of authority. How do they do that?

Multiple authors. The marketing team or CEO didn’t write this piece of content, Janet , Amy and Rachael… twitter.com/i/web/status/1…

If you become a newly head of department, here’s the things you must do to get buy in as fast as possible from both c suite team and your direct reports…

👇🏼 I once got told when you join a business in a senior role (with big accountabilities) it’s like an egg timer starts. ⏳…

By the time the sand reaches the bottom, if you haven’t got buy in from above and below, you’ve seriously missed out on a massive opportunity to ensure …

Im a journalist and editor on most media databases, which means - those who are not checking who they’re sending their releases to … I get 10-15 other agencies press releases every week!

Before you scramble to your sent box to check, 🙊heres what most agencies are doing wrong: 👉🏼 you’re looking like an SEO agency.

Journalists are clued up to what your goal is now (link vs brand etc) and they’re hesitant to give links unless you give them value or reason to do so.

Stop asking for links 5 times in a release and looking like an SEO agency, and start

TikTok is now overtaking Google Search and Maps for informational and discovery search queries for Gen Z🤯

40% of 18-24 year olds, when looking for a place to go or eat, turn to TikTok over Google.

TikTok is influencing search demand OFF Tiktok - and you can control this We recently drove a 840% increase in search demand for a product keyword on Google using Tiktok. Creating search demand for a product we rank pos 1 for

riseatseven.com/work/driving-s…

SEOs obsession with links, means brands aren’t creating marketing that people love.Just getting a link

If you’re a creative in SEO, here’s how to think about it

Step 1-what stories can we tell that makes users love this brand and search for this us when it comes to our products Step 2 - what can we put on-site that is either useful, resourceful, engaging or just fun that can earn the links

Step 3 - what’s the CTA. How do we get them to come back, even if it’s not now , but in 6 months time.

Step 4 - how can we do that consistently so brands and

Recently I had to be honest with a client that got in touch.

They were looking for an agency and had several proposals for SEO, content and PR all being told they needed links and invest most budget there.

They didn't need links at scale, they needed a small handful to specific areas but what they needed is fucking good content, and to sort their site speed. These are two areas pulling the site down. They were facing a fast decline in traffic every single month and cant rely on paid anymore to deliver the ROI they were looking for.

Introducing Rise Live ⚡️

A team of 10 reactive marketers putting brands at the centre of trends in less than 60 minutes

Trending searches 🔎
Trending on tiktok 📲
Trending stories 📰
Trending on Pinterest 🤳
Trending on Netflix
Trending in the forex market

And more … Elon musk, Netflix, the weather, Kim kardashian, and tiktok are proven to have immediate impact on consumer search and buying behaviour whether that’s the stock market, sneaker sell outs, increase bookings in flights, or demand for a certain beauty trend.

We now track it , Live

How was this 7 years ago!!!

Let me tell you the story about this…

I was working on a large gambling brand, where at the time there was the general election of @Ed_Miliband and @David_Cameron went head to head and everyone was betting on the next PM

At the same time… This advert made the headlines , one of the most debated print ads the standard it was setting to be ready for the beach

So we created a series of ads “are you election ready” mocking what at the time because a bit of fun around who was going to win

You are looking at a new member of the Forbes 30 under 30 list 2022 😱

Over the moon to have woken up this morning to my face on Forbes website under Media and Marketing Europe 📰 🚨

This has been a life long achievement of mine and to receive a prominment placement… I am extremely proud of myself.

To have built this business through a pandemic, a world war, great resignation, Brexit, and one of the most competitive times in the industry.

My mission was to make this industry more diverse

You’ve heard of Tinder swindler, well here’s a story about an agency swindler

A London design agency, Madbird, recently caught out to have “fake staff, fake office, fake work and left staff unemployed and in debts “

The story landed on the BBC and here’s the summary: Madbird , designed new apps and websites for “leading brands”, the founder used to “work at Nike”, attracted some of the best brands globally and needed hustler staff to help him achieve that dream. Founder Ali Ayad lead the mission…(pictured below)

Confidence matters for CEO's and leaders right now! Heres why...

Over the last 2 years, the world has been in a crisis. Financial, economical, health, mental health, crisis

Crisis naturally creates instability, and those running a business right now are feeling it..... When tested by a crisis in the last 2 years,20% of CEO's reported a drop in self confidence. And when everyone looks up to leadership for guidance, this can mean even more pressure

Confidence isn’t just about the ego boost for a CEO. It impacts how they operate in key skills too

I’ve built hundreds of THOUSANDS of links on some of the biggest press for the last 7 years for global and start up brands in both b2b and b2c markets! This is what I’ve learnt:

👉🏼 b2b and b2c ideas/stories are the same. You’re still talking to people. Nothing changes

... 👉🏼 using video in your campaign (and offering it to journalists) get 65% + open rates everytime. USE IT
👉🏼 use Dropbox to send file in releases and not attached/wetransfer
👉🏼 early morning outreach is best
👉🏼 the best ideas always have an international angle as the main hook

How Aldi is driving serious online rankings, drove 200,000 people by 8am this morning, got a product ranking no.1 in DAYS all through product PR and why (when done right) can be one of your biggest SEO, link and traffic drivers... (a thread)

(And why SEO can be short term too) Aldi’s middle aisle has become of the most loved marketing tactics and now gone virtually. It’s essentially an aisle full of home/garden products at super cheap price and yes you can get a BARGAIN

Here's (some ideas) of what travel companies should be doing to get ready for the doors opening for international bookings ✈️: 👉Add "anywhere/anytime" selections into your booking forms - people don't know where and when they want to go, they just want to find a deal and a safe location. Don't rely on them knowing an exact date and location and instead be the experts that tell them the best places to go

There's only so much talent in digital PR right now and if you haven't noticed, everyones hiring.

Senior people who have been there and done that in digital PR are extremely rare and it will cost you a lot to get recruiters to help, they come with pre-existing ways of working.. my advice... create them. Progress your team you've got, dedicate someone to training.

My focus is to create the next level of digital PR talent - we have 25 in our digital PR team alone and growing even further. International countries (europe mainly) is even harder ...

We’ve been thinking about completely scrapping emails and going 100% on slack. Here’s reasons why we WONT be doing that:

1. It’s hard to hold people accountable to deadlines on slack. As someone who must set 20 tasks a day to their staff, I can’t remember half of them. Email ... Is easier traceable, easier to find the deadline and easier to hold someone accountable without going through hundreds more messages that you sent between setting that task and chasing for it.

2. Slack has become the way to “chat at the water cooler”. Small talk, gossip, generic

Building links on top tier domains in the financial/medical space builds trust and authority with Google

In 6 months, we drove a 329% increase in organic traffic for a forex trading client of ours and 53% increase in organic conversions. A thread on how... AskTraders came to us having NEVER landed a link on a national press before. Most of their backlinks were niche domains, financial press, and blogs.

They'd heard of our work and challenged us to change that.

So we came up with 3 strategies...

Paid social drives organic search, but here’s why they BOTH should work together... (a thread)

You’ve all seen these ads right... They’re everywhere. Paid Facebook, Instagram and even tiktok ads promoting the new massage guns.

And as a result, we’ve seen a 77% increase in search demand. People wanting one more than ever!!!

Plus 368K monthly search is HUGE rn for a new product push

How we turned around a 3 year decline in organic for a client in the medical space in 2 months, improved conversion rate by 135%, got them to rank in the top 10 for their biggest keyword for the first time EVER and get shortlisted for an award for it... This client had lost visibility after every single “core” and “medic” update in the last 3 years and had to triple PPC spend to compensate. @riseatseven lasered in on the technical issues that had never been dealt with and made some huge brave changes ...

A simple SEO case study ...

We knew that demand for spas with outdoor pools and hot tubs peaked in Summer

And our cleint @SpaSeekers didnt even rank on the 1st page for these terms. They now rank 1st and 2nd. This is how... Treatwell took no.1 position with a blog post covering "Top 10 spas with outdoor pools". The blog post had no quality links to this piece, just internal links and a listicle piece which couldnt be too difficult to beat.

The strategy...

The GAME Christmas Tinner campaign has been shortlisted for numerous awards at the U.K. content awards. But wanted to highlight the true spark of this campaign...

This campaign already existed! It was run by @thatmarkperkins and team back in 2013 and it went global ... Across 18 countries, TV, radio and more.

And every single year, the Christmas Tinner got spoke about again, and again. Site search data shown us thousands of people searched for the Christmas Tinner on the site every Christmas since 2013.