Thread by @tobydoyhowell

10 Twitter thread ideas that will get you likes

1. Tell a general and surprising story

this idea from @paulg and is the framework of every good thread

in this example

General = the story of a normal guy obsessed with a cookbook

Surprising = the valuable lesson for creators contained within

2. Repurpose posts from Reddit

the majority of threads are simply exercises in curation

this thread blew up with minimal effort

3. Explain a difficult to understand topic

the simple act of converting your knowledge to Twitter will make it more digestible

more digestible = more likes

@SahilBloom does this with financial concepts

4. Give vague advice

difficult to pull off, but still effective

this is arguably the most iconic thread on Twitter...yet there's very little specific advice in it

if you take this approach, you better have some unique insights

5. Give specific advice

using myself as an example here

this resonated because it had actionable advice

I don't have @naval level insights, so I have to provide tangible value

6. Tell a personal story

if something hilarious happened to you, thread it

this was live tweeted which made it feel even more authentic

7. Get insanely niche

this person used their background as a computer programmer to figure out if digital pregnancy tests are more accurate

can't go more niche than that

8. Combine niches

the majority of people know @david_perell as the writing guy

he recently wrote this thread about golf (which he is also obsessed with)

combining those two niches resulted in something both general and surprising

9. Give peeks behind the curtain

there's a reason why NFL Hard Knocks does so well

people crave insider access

10. Do a case study

the first tweet in this thread is an insightful point on its own

but then @DonyeTaylor uses specific brands to back up her claim

resulting in a business school-level case study laid out on twitter