If you are getting into long distance running for the first time in 2024, please read this: 1. 80% of your runs should be at an easy conversational pace. 20% should be breathless at the edge of your aerobic threshold.
2. Shoes do matter. Go get fitted and rotate pairs to avoid wear. Recovery runs, speed work, and long runs should be done in different shoes ideally.
Jan 13, 2023 • 7 tweets • 3 min read
Today, I sent the first edition of The Game
At the bottom, I included a game I invented called
The Button
Here’s how it works (and how you can play)
The rules are simple
Readers can click The Button or not
Totally up to them
Jul 8, 2022 • 17 tweets • 4 min read
Lil Nas X goes viral whenever he wants
And he does it without spending a dime
Here's the story of how he went from penniless to Grammy winner (and what you can learn from it):
Lil Nas X dropped out of college to pursue music at 19
but he didn't actually make much music at first
instead, he was obsessed with Twitter
he ran a Nicki Minaj stan account that he eventually grew to around 30,000 followers
Jun 2, 2022 • 13 tweets • 3 min read
I've talked to nearly 100 startup founders since joining @launchhouse
a lot of them are making the exact same marketing mistakes
here are the 10 most common marketing pitfalls I see (that you can avoid):
1. Assuming people care
until you give them a reason to, no one gives a shit about what you are building
the best way to fix this is to talk to customers individually
it doesn't scale, but it’s a necessity early on (and can help you write website and advertising copy later on)
Jan 27, 2022 • 11 tweets • 5 min read
Memes are the most powerful, most underrated, and most misunderstood item in a startup founders toolkit
a thread on how to use memes to grow your startup
1/ Why memes?
memes are great tools at showcasing four things that startups need
+ positioning
+ progress
+ community
+ credibility
Jan 14, 2022 • 7 tweets • 1 min read
This week, I worked on establishing content pillars at @launchhouse
Here are the four tenets that will define our content
𝐖𝐞 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐛𝐮𝐢𝐥𝐝𝐞𝐫𝐬
We tell their stories, highlight their wins, and amplify their needs to a wider audience. When one of us wins, we all win.
Dec 29, 2021 • 27 tweets • 5 min read
22 audience building principles to 10x your following in 2022:
1) Do what others aren't
Make a list of boring accounts in your niche, then do the opposite of everything they are doing.
Lots of article promos? Do less.
No threads? Do lots.
No memes? Memes it is.
Dec 29, 2021 • 4 tweets • 2 min read
The art of shitposting is so interesting to me
If you're good at it, you're broadcast two messages to the world:
1. You understand a subject well enough to make fun of it
2. You are successful enough to make fun of the thing that made you successful
Relevant
here are 12 of the weirdest (but also useful) "hacks" I've stumbled across from spending way too much time on it
2/ Pull a video directly from a tweet
1. Get ur phone out (only works on mobile) 2. Hard press the screen 3. Hit "Tweet video" and caption it whatever you want 4. Original poster will be credited automatically
Oct 17, 2020 • 16 tweets • 10 min read
Posted this question the other day and got 800+ responses
here's a thread breaking down the fourteen most common, creative, and hilarious ways people landed their current gig 1. "I created it"
this was BY FAR the most common response
Key takeaway: don't like your job? create one you do
The rise of TikTokers teaching financial literacy shows how grossly under taught it is by traditional educational avenues
other under taught areas I've seen TikTokers address
1/ Being a writer at @MorningBrew means existing in a constant state of creativity
creativity comes with its own set of challenges
here are a few ways I've learned to get over writer's block and imposter syndrome
2/ WRITER'S BLOCK
Set fear-inducing deadlines
the Brew newsletter has to go out the next morning
I literally have no other option other than to get a piece done
my hand is forced every day
have someone set immovable deadlines, and watch your output 10x
Sep 16, 2020 • 10 tweets • 3 min read
1/ @jamiekaywilde and I just put together a Marketing 101 syllabus for the Brew (link at the bottom of this thread)
it led me down some crazy marketing rabbit holes
here's my favorite one
A thread on why Betty Crocker deliberately made its cake mixes a worse product
2/ In the 1950s General Mills released its now-famous Betty Crocker cake mixes
the mixes included all the dry ingredients, plus milk and eggs in powdered form
all you needed to do was add water, mix it all up, and put the pan in the oven
Sep 8, 2020 • 9 tweets • 3 min read
The ability to send a well crafted cold DM is more powerful than any resume
(and probably more powerful than any cold email too)
Here is a breakdown of how to send killer DMs that stand out
1/ We’re going to be using this DM I received last week as a case study
it’s the best DM i’ve received since working at the Brew
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