If you are getting into long distance running for the first time in 2024, please read this: 1. 80% of your runs should be at an easy conversational pace. 20% should be breathless at the edge of your aerobic threshold.

2. Shoes do matter. Go get fitted and rotate pairs to avoid wear. Recovery runs, speed work, and long runs should be done in different shoes ideally.

Today, I sent the first edition of The Game

At the bottom, I included a game I invented called

The Button

Here’s how it works (and how you can play) The rules are simple

Readers can click The Button or not

Totally up to them

Lil Nas X goes viral whenever he wants

And he does it without spending a dime

Here's the story of how he went from penniless to Grammy winner (and what you can learn from it): Lil Nas X dropped out of college to pursue music at 19

but he didn't actually make much music at first

instead, he was obsessed with Twitter

he ran a Nicki Minaj stan account that he eventually grew to around 30,000 followers

I've talked to nearly 100 startup founders since joining @launchhouse

a lot of them are making the exact same marketing mistakes

here are the 10 most common marketing pitfalls I see (that you can avoid): 1. Assuming people care

until you give them a reason to, no one gives a shit about what you are building

the best way to fix this is to talk to customers individually

it doesn't scale, but it’s a necessity early on (and can help you write website and advertising copy later on)

Memes are the most powerful, most underrated, and most misunderstood item in a startup founders toolkit

a thread on how to use memes to grow your startup 1/ Why memes?

memes are great tools at showcasing four things that startups need

+ positioning
+ progress
+ community
+ credibility

This week, I worked on establishing content pillars at @launchhouse

Here are the four tenets that will define our content 𝐖𝐞 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐛𝐮𝐢𝐥𝐝𝐞𝐫𝐬

We tell their stories, highlight their wins, and amplify their needs to a wider audience. When one of us wins, we all win.

22 audience building principles to 10x your following in 2022: 1) Do what others aren't

Make a list of boring accounts in your niche, then do the opposite of everything they are doing.

Lots of article promos? Do less.
No threads? Do lots.
No memes? Memes it is.

The art of shitposting is so interesting to me

If you're good at it, you're broadcast two messages to the world:

1. You understand a subject well enough to make fun of it

2. You are successful enough to make fun of the thing that made you successful Relevant

https://twitter.com/TrungTPhan/status/1475655740643680259?s=20

One question I get asked all the time:

"How do you come up with so much stuff to post?"

Here is how I get around Tweeter's block and how you can too

a thread on 10 places to find content 1/ Feedly

Feedly allows you to curate your own RSS feed from news outlets

I keep an eye on all the major business publications to see what they are writing about

Feedly also gives click stats so you can see what is resonating with people

feedly.com

1/ Depending on which Twitter bubble you live in, you may or may not have heard of BitClout

I won't tell you to buy tobydoy coin yet: bitclout.com/u/tobydoy

read the thread first, then decide for yourself 2/ BitClout is a blockchain based social network

from a UX perspective, it looks like a minimalist and shittier version of Twitter

There are two things I optimize for when running @morningbrew social

1) building a community and 2) growth

here's a thread on how I approach community building

growth later 1/ The coffee mug emoji

This is by far MB’s most powerful community signal

If a picture speaks a thousands words, this emoji speaks a thousand characters

☕️ IS Morning Brew at this point

It conveys you read, work at, or love the Brew, all without saying a word

Year-end predictions are always fun

either you're right, and everyone calls you a genius or you're wrong and no one lets you forget it

either way, people remember you

so here are 𝟭𝟭 𝗯𝗼𝗹𝗱 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 I have for social media in 2021 1/ The sports industry will continue to drive innovation

~especially~ when it comes to video

I'm going to be borrowing ideas from team accounts all year

https://twitter.com/Timberwolves/status/1341549081043202051?s=20

1/ Twitter has the most quirks of any platform

here are 12 of the weirdest (but also useful) "hacks" I've stumbled across from spending way too much time on it 2/ Pull a video directly from a tweet

1. Get ur phone out (only works on mobile)
2. Hard press the screen
3. Hit "Tweet video" and caption it whatever you want
4. Original poster will be credited automatically

Posted this question the other day and got 800+ responses

here's a thread breaking down the fourteen most common, creative, and hilarious ways people landed their current gig 1. "I created it"

this was BY FAR the most common response

Key takeaway: don't like your job? create one you do

Both @APompliano and @stoolpresidente started podcasts recently with TikTok stars

but Pomp is going about it in a way smarter way than Dave is

quick analysis 1/ Dave's show is called the "BFFs Pod" and he's teaming up with @JoshRichards who has 22 million followers on the Tok

https://twitter.com/stoolpresidente/status/1316015928740511756?s=20

1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier 2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics

getchirrapp.com

The rise of TikTokers teaching financial literacy shows how grossly under taught it is by traditional educational avenues other under taught areas I've seen TikTokers address

-photo/video editing
-public speaking
-psychology of sales
-real estate basics
-mediation
-proper weight lifting techniques

10 Twitter thread ideas that will get you likes 1. Tell a general and surprising story

this idea from @paulg and is the framework of every good thread

in this example

General = the story of a normal guy obsessed with a cookbook

Surprising = the valuable lesson for creators contained within

https://twitter.com/kevinleeme/status/1284184707110809600?s=20

1/ Being a writer at @MorningBrew means existing in a constant state of creativity

creativity comes with its own set of challenges

here are a few ways I've learned to get over writer's block and imposter syndrome 2/ WRITER'S BLOCK

Set fear-inducing deadlines

the Brew newsletter has to go out the next morning

I literally have no other option other than to get a piece done

my hand is forced every day

have someone set immovable deadlines, and watch your output 10x

1/ @jamiekaywilde and I just put together a Marketing 101 syllabus for the Brew (link at the bottom of this thread)

it led me down some crazy marketing rabbit holes

here's my favorite one

A thread on why Betty Crocker deliberately made its cake mixes a worse product 2/ In the 1950s General Mills released its now-famous Betty Crocker cake mixes

the mixes included all the dry ingredients, plus milk and eggs in powdered form

all you needed to do was add water, mix it all up, and put the pan in the oven

The ability to send a well crafted cold DM is more powerful than any resume

(and probably more powerful than any cold email too)

Here is a breakdown of how to send killer DMs that stand out 1/ We’re going to be using this DM I received last week as a case study

it’s the best DM i’ve received since working at the Brew

let’s break it down