📌 Today we publish a NEW report by @joyjenkins on how local newspapers in Europe have adapted their business & editorial strategies to remain sustainable in the digital age
📱 Read it here
reutersinstitute.politics.ox.ac.uk/publish-less-p…
📄 Download PDF here
reutersinstitute.politics.ox.ac.uk/sites/default/…
🧶 Key findings here
2. The report focusses on outlets that have embraced the shift to paid content online
👩🔬 It's based on 20 interviews w/ managers & editors conducted between Dec. 2019 & March 2020
🌍 It covers 8 local newspapers in 🇫🇮🇫🇷🇩🇪🇬🇧
Here's a list of interviewees
reutersinstitute.politics.ox.ac.uk/publish-less-p…
3. All of the newspapers covered here have shifted from digital strategies emphasising the pursuit of audience reach to a focus on building lasting relationships with readers who will pay for online content in the form of subscriptions, memberships, donations, or micropayments
4. These newspapers prioritise loyal readers over ‘fly-by’ visitors and attract them with:
-distinctive content reflecting classic functions of local journalism: crime, courts, traffic
-experimentation in long-form, data-driven & solutions-oriented reporting
💰 Their pay models
5. The newsrooms have adopted new editorial processes to enhance digital revenues including:
👀 Quantifying engagement
📚 Producing in-depth features
🎧 Developing podcasts and newsletters
👭 Collaborating across departments
🛠 Sharing content among publisher holdings
6. This has spurred changes to these outlets’ strategies. As FB has shifted its focus from public posts to private messaging, they have scaled back their reliance on the platform and instead use it to:
💰Promote subscriptions
🔗Connect with targeted groups
🖐🏼Reach new audiences
7. Follow-up interviews in August 2020 reveal that these challenges have been enhanced by #COVID19.
📌 These newspapers saw unprecedented online traffic but also sharp declines in advertising, event revenues, and print deliveries reutersinstitute.politics.ox.ac.uk/publish-less-p…
📱Here you can read the entire report, authored by @joyjenkins. It's full of details that will be useful for anyone interested in the future of local news
reutersinstitute.politics.ox.ac.uk/publish-less-p…
📄Here you can download a PDF version
reutersinstitute.politics.ox.ac.uk/sites/default/…
📺 @joyjenkins spoke in one of our #RISJSeminars about the digital transition of local newspaper in Europe and beyond. You can find that talk in this link reutersinstitute.politics.ox.ac.uk/calendar/paywa…
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