Thread by @mariogabriele

Increasingly, I've been thinking about content along three dimensions:

- Scalability
- Intimacy
- Effort to create*

This is my flawed attempt at a taxonomy.

/quick thread 👇👇

Why do these three matter?

1. Scale. You (probably) want your work to be seen and appreciated as widely as possible.

2. Intimacy. You want to build authentic closeness with your audience.

3. Effort. You want to do the two things above as time-efficiently as possible.

Disclaimer...

There's lots to pick apart here.

This by no means intended to be definitive and there is lots of grey area.

I expect to change my mind on much of the below through conversation and experience.

Scale v. Intimacy

- Twitter. Moderate to good scale, but low intimacy.
- Newsletters. High scale, moderate intimacy.
- Videos. Moderate-high scale, high intimacy.
- Podcasts. Moderate to low scale, high intimacy.

These are all relative, of course.

Roaming areas

These aren't fixed. Variation within mediums means you can move around.

Which is to say some tweets might build intimacy, while some podcasts might not.

Both form and content matter.

An example: Newsletters

Not all newsletters have equivalent intimacy quotients. A round of links isn't likely to build audience connection beyond a certain point.

Personal anecdotes may have a higher chance. This isn't a prescription, just an observation.

Scale v. Effort

I define "Effort" as the time required from the *creator alone*. When you're starting out, of course, you have to do it all yourself. But at scale, creators start to build teams around them.

Still, you can't have some *create* instead of you, without deception.

Roaming areas

I don't think I did a good job capturing the variation here. Some YouTube videos must require a *huge* amount of effort from creators, while others don't.

Similarly, some newsletters may be trivial to create while others are time-consuming.

An example: Twitter

One simple way to think of the variation is Twitter. The effort from a creator to share a 1-sentence aphorism is likely quite low.

Build a tweetstorm like @kevinleeme or @APompliano likely takes significantly more time.

This is very semi-formed.

Where am I wrong? What dimensions matter more/less? I'd love to think through this together.

Tagging some favorite creators and media thinkers.

@jarroddicker @packyM @polina_marinova @blakeir @anthilemoon @eriktorenberg