Dan Pfeiffer Profile picture
Co-host Pod Save America, Author of Message Box, a newsletter about political strategy, Former Obama Senior Advisor, books, and other stuff.

Sep 26, 2020, 5 tweets

Democrats have to talk about Trump's attempts to shred our democracy, but how we talk about it matters a lot. The wrong language reinforces Trump's message and could discourage our voters. Here are my thoughts on the right approach messagebox.substack.com/p/talking-abou…

We spend so much time talking about Trump's power to steal the election that we ignore our own - much greater - power to stop him from stealing it. messagebox.substack.com/p/talking-abou…

Trump is an incompetent, weak loser that is losing the election and contemplating desperate ploys to save his flagging campaign. That is the context into which we must put all of Trump's dictatorial fever dreams messagebox.substack.com/p/talking-abou…

I highly recommend the work of messaging expert @anatosaurus who wrote an incredibly incisive memo about how to talk about voting in this election, which can be found on her website asocommunications.com

Please consider subscribing to the Message Box, where a portion of every subscription goes to our goal of raising $10k for @BlackVotersMtr by election day. We are more than halfway there! messagebox.substack.com/subscribe?utm_…

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