The “substackification” of knowledge workers is happening bc people are increasingly becoming freelancers. Bc you don’t own your own patents or IP working for institutions knowledge workers are looking for ways to create a portfolio of thoughts, opinions, and unique perspective.
When people hire for non-task oriented roles like PM, VC, and consulting they are evaluating candidates on their taste, thoughts, and intellectual palette. Hence, why writing and sharing your ideas openly is so important.
As industries and labor markets become outsourced and overtaken by AI and automation, knowledge work becomes more abstracted and less task-oriented. People will start to hiring more for your opinions, cognitions, and world view.
Employees in the future will become less property of X company (bye boomer lifer status 👋🏽) and more freelancer working at X company for a brief time. Think of it as knowledge workers X corporate collaborations similar to the influencer model.
Shout out to @SaraEshelman1 who came up with this concept and should write about it in her Substack 😉
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