Chinmay Tumbe Profile picture
🇮🇳 Migration. Cities. Firms. History. Love. Faculty @IIMAhmedabad. Macro+@BizEconHist. Author #IndiaMoving #TheAgeOfPandemics

Sep 28, 2020, 5 tweets

While there are books on Maruti-Suzuki and ITC, we do need good business histories on Colgate, Asian Paints, Pidilite, Exide and Laxmi Machine Works which have all held market dominance for so long. A brief thread on Indian corporate biographies.

My favorite is Muthiah's 'The Spencer Legend'; Spencer was the pioneer with a pan-Indian retailing in early 20th c, aggressive M&A and lots of interesting strategies. On Indian retailing history, see our work at: emerald.com/insight/conten…

There's a lot on the TATAs; then there's Godrej, Bank of Baroda, and so on. More than 50 such corporate biographies are listed in this c.2004 Indian business history bibliography by N. Benjamin and P. N. Rath on pages 20-24. PDF available on this link: dspace.gipe.ac.in/xmlui/handle/1…

But to the best of my knowledge, there is NOT a SINGLE Indian corporate biography that has NOT been commissioned by the company. Something like Mira Wilkins and Frank Hill's "Ford on Six Continents" (Cambridge University Press).That requires corporate archives with public access!

The closest that's probably come to it is Nomura's "The House of Tata Meets the Second Industrial Revolution:
An Institutional Analysis of Tata Iron and Steel Co. in Colonial India" using material from the TATA Archives. springer.com/gp/book/978981…

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