SCOOP: One in four Brits - 17 million people - are on TikTok, according to internal data I obtained for @business bloomberg.com/news/articles/…
The user numbers, which TikTok has refused to share publicly, date from earlier this summer and cover all of Europe. In the UK:
🙋♀️ 65% of users are women
👨🎓 4/10 are 18-24
🕙 People spend 66 minutes a day
bloomberg.com/news/articles/…
Previous internal data I've obtained but not reported on before, from Q1 2020, shows TikTok added 7 million monthly active users during the pandemic in the UK bloomberg.com/news/articles/…
The official numbers, never meant to be shared publicly, show just how far out third-party estimates of users can be for fast growing apps like TikTok. eMarketer earlier this year said TikTok had half the users it actually does bloomberg.com/news/articles/…
Lots of other data from across Europe in here, including who's most obsessed with the app. If you're a TikTok employee, or get access to this kind of data or know about business development, I want to hear from you. I protect my sourcing! DM me for Signal bloomberg.com/news/articles/…
This is also stuff I'm happy reporting out iteratively and is just a fraction of the info contained in my book on TikTok, which you can preorder from @CanburyPress now canburypress.com/products/tik-t…
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