1/ I recently ran two threads on product #launch. Based on the new chapter of Founder Puzzles - Launch!
22 pages, 8831 words. Everything I have learned about product launches over 28 years and burning a few hundred thousand dollars in vain.
Broke it down in two parts.
2/ First a framework and a personal history of #launches. What worked, what didn't? How has the framework changed across 28 years. What does it look like? How did we burn $79,000 and booked no sales.
financetrainingcourse.com/education/2020…
3/ Followed by Founder Puzzles case study. How long did it take us to cross our internal targets? How did we beat them? What did we do? What did we change?
Original projections - 45 sales. 8 weeks later final tally? 190 copies. How?
A #launch case study
financetrainingcourse.com/education/2020…
4/ Here are the original threads from last week
a) Failure to launch - decoding founder mindsets
5/ b) A history of launch
6. Brought to you by Founder Puzzles
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